Improving Email Deliverability Using MX, SPF, and PTR Records

Written by Julia G

When an email goes from the SMTP server to the target recipient, it passes through numerous checkpoints, from local firewalls to ISP spam filters. One of the checks that the receiving server does is the verification of the sender’s domain authenticity.

To help mail servers effectively determine that the email you are sending should not be classified as spam, you need to set up MX, SPF and PTR records for your domain.
Below is the guide on how to do it.