Posts Tagged ‘ip reputation’

Everything Email Marketers Need to Know About Sender Reputation

8 Important Factors That Determine Your Sender Reputation

When it comes to email marketing, deliverability means getting email marketing messages to the recipients' Inboxes. It is the key to a successful email campaign.

Over the past years, email deliverability has evolved. While the subject lines, spam filter triggering words, special characters, and image-text ratio have been the most important things to pay attention to in the past, these days, email deliverability depends mainly on the sender reputation which includes the sending IP reputation and sending email/domain reputation, recipient’s engagement, list acquisition, and list management practices.

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