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Inbox placement

How to Increase Email Inbox Rate

Written by Julia G

When email marketers find out that they have deliverability issues, they ask a million questions: why did my open rate and click-trough rate drop? Why do my emails go to Spam? Why are my emails blocked or deferred? What did I do wrong, etc.? When such questions arise, we always recommend answering the two key questions: If you answer honestly, …

Low Open Rate? How Email Testing and Uptime Monitoring Helps

Written by Julia G

Open rate and click rate are the main measures in email marketing. They allow senders to understand how successful their email campaigns are. After all, that’s what email marketing is all about – more clicks and more conversions. It’s always distressing to see a decrease in email opens. While an occasional drop is not a catastrophe, an open rate decreasing …

Test Inbox Delivery and Spam Score of a MailChimp Campaign

Written by Julia G

G-Lock Apps spam filter tester integrates with MailChimp which makes it very easy to test the Inbox placement and spam score of an email campaign created in MailChimp. GlockApps will create a new audience (“GlockApps Delivery Monitor Seeds”) in your MailChimp account to import our test email addresses, and will display a list of your existing campaigns. When you run …

How to Get Emails Past Spam Filters and Email Firewalls

Written by Julia G

Even legitimate email marketers who send CAN-SPAM compliant emails to people who subscribed to their lists have their emails filtered as spam all the time. Unfortunately, there’s no quick and permanent fix. However, if you understand what spam is, how spam filters work, and what mistakes cause the email to be filtered as spam, you will be able to reduce …