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Inbox placement

Key Metrics to Monitor for Proactive Email Marketing

Written by Julia G

Every minute of every day, Gmail blocks an average of 10 million emails from arriving directly into the inboxes they were initially sent to. As email authentication algorithms for the most popular mailbox service providers become more complicated, so must email marketing tactics. Methods that were once effective no longer are and digital marketers must adapt if they wish to …

Test Inbox Delivery and Spam Score of a MailChimp Campaign

Written by Julia G

G-Lock Apps spam filter tester integrates with MailChimp which makes it very easy to test the Inbox placement and spam score of an email campaign created in MailChimp. GlockApps will create a new audience (“GlockApps Delivery Monitor Seeds”) in your MailChimp account to import our test email addresses, and will display a list of your existing campaigns. When you run …

How to Get Emails Pass Spam Filters and Email Firewalls

Written by Julia G

Even legitimate email marketers who send CAN-SPAM compliant emails to people who subscribed to their lists have their emails filtered as spam all the time. Unfortunately, there's no quick and permanent fix. However, if you understand what spam is, how spam filters work, and what mistakes cause the email to be filtered as spam, you will be able to reduce …