What is SPF (Sender Policy Framework) and How to Set it Up

Written by Julia G

Setting up your SPF (Sender Policy Framework) will not only improve your email deliverability but will also help you maintain a positive domain reputation and reduce the likelihood of your email message going to the spam folder. SPF is one layer of email authentication published within your Domain Name System (DNS) records as a DNS TXT record. After implementing SPF, …

The Ultimate Guide to DMARC Reports in 2023

Written by Julia G

Learn everything you need to know about DMARC Reporting, including how to read DMARC reports and how to improve your email deliverability.

Email Authentication: the Ultimate Guide

Written by Julia G

Email authentication is becoming a big deal. Authentication allows the mailbox provider to confirm that the sender is the one who he pretends to be. If authentication fails, the emails are likely to be filtered as spam or rejected. Related Posts Follow-up emails are like a kind reminder in the inbox that keeps the conversation going. They play an important …