What is SPF (Sender Policy Framework) and How to Set it Up

Written by Julia G

Setting up your SPF (Sender Policy Framework) will not only improve your email deliverability but will also help you maintain a positive domain reputation and reduce the likelihood of your email message going to the spam folder.

SPF is one layer of email authentication published within your Domain Name System (DNS) records as a DNS TXT record.

After implementing SPF records allow the receiving mail server to verify if an email sender is authorized to send mail on behalf of the domain owner. Only authorized IP addresses and domain names will allow SPF authentication to pass when they send email.

The Ultimate Guide to DMARC Reports

Written by Julia G

Learn everything you need to know about DMARC Reporting, including how to read DMARC reports and how to improve your email deliverability.

Email Authentication: the Ultimate Guide

Written by Julia G

Email authentication is becoming a big deal. Authentication allows the mailbox provider to confirm that the sender is the one who he pretends to be. If authentication fails, the emails are likely to be filtered as spam or rejected. Thus, email marketers should set up authentication records for their sending domains to increase the trustworthiness in the eyes of the receiving email servers.

And it’s important to regularly test email authentication records using an email spam checker to make sure that the messages won’t go to the spam folder due to a failed authentication.