Re-Engagement in Email Marketing: How to Win Back Customers

Winning back customers is not just a strategic move, it’s a must for successful marketing. As is commonly believed, the whole point of email marketing is to generate new leads, guide them toward becoming clients, and ultimately convert them into brand advocates. When in fact the customer retention stage is the most important and dominant aspect in a customer lifecycle, and it really should be a concern for everyone involved.

Churn Rate in Email Marketing and Ways to Reduce It

Written by Khrystyna Sliusar

What Is Churn in Email Marketing? A subtle challenge lurks within your email list building endeavors, often overlooked but ever-present – it’s known as “list churn”, “attrition”, or “churn rate”. By delving into the email churn meaning, we can see that it signifies the pace at which subscribers join and depart from your email list. This metric is commonly quantified …

How to Improve Your Email Engagement Rate

Written by Khrystyna Sliusar

Are you looking to achieve optimal email engagement without exerting too much effort? Let us guide you through the fundamentals of email engagement, help you create the techniques, and assist you in choosing the perfect approach for your needs.

The email engagement rate is calculated by analyzing the interaction and response of your recipients to the content you deliver.

How to Write a Perfect Cold Email: Tips and Tricks

Written by Khrystyna Sliusar

How to Write Cold Emails That Work: Simple Steps for Success Do cold emails still work? Absolutely – but only if you write them correctly. Crafting a cold email may seem simple to those who have never attempted it. However, the reality is quite different. It poses challenges for various reasons, particularly because it demands important consideration of various factors …

7 Most Common Email Marketing Mistakes and How to Avoid Them

Written by Julia G

Do you know that the same email message can be rendered in different ways, depending on the recipient’s email client, system, and environment? In other words, there are different ways that a message could fail. Email marketing experts know that creating exceptional emails is harder than it has ever been. The recipients’ expectations have reached previously unheard levels – 86% of recipients will unsubscribe from a brand’s communications after just a couple of poor experiences.

B2B and B2C Email Marketing Strategies – Understanding the Differences

Written by Khrystyna Sliusar

What is the difference between B2B and B2C email marketing? Email marketing continues to thrive in the digital sphere and stands as a fundamental tool for businesses aiming to connect, engage, and convert their target audience. However, the strategies used in this sphere are as diverse as the audiences they serve. Business-to-business (B2B) and business-to-consumer (B2C) email marketing are the …

Look into the Future: Email Marketing Trends in 2024

Written by Julia G

According to Statista, there were about 55 million email users worldwide in 1997; by 2026, that number is expected to raise to 4.73 billion. This startling increase highlights how popular email is in our globally connected world. How Email Marketing Evolved An exciting electronic mail entered our lives in the 1990s. We were so enthralled with the idea of reaching …

Email Marketing Automation – Your Chance to Grow in 2025

Written by Khrystyna Sliusar

Did you know that email marketing automation has become an essential feature last year?

By utilizing different automation tools, marketing professionals can streamline processes, collect and analyze user data, send the right messages at the right time, and ultimately maximize their email campaign effectiveness.

In this article, we’ll explore the advantages of automated email systems and how they work.

AI Powered Email Marketing: Does It Work for Your Brand?

Written by Julia G

As the technologies advance, robots are increasingly penetrating various areas of our lives. They are already helping people in engineering, building, education, medicine, agriculture, etc. And now brands can benefit from AI email marketing to better communicate with their prospects.

Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. The goal of AI is to develop systems that can perform tasks that would typically require human intelligence, such as visual perception, speech recognition, decision-making, and language translation.

Email Marketing Statistics: Impressive Data for Your Business Motivation

Written by Khrystyna Sliusar

As a marketer, you might have had discussions among colleagues suggesting that email marketing has become irrelevant nowadays. But this assumption is no more than a meaningless concern of numerous marketing teams. All the latest statistical reports confirm that people still actively open, read, and interact with emails daily, this fact is simply impossible to ignore and neglect its prospects …