The Benefits of Cold Email Outreach
Written by Khrystyna Sliusar
A cold email is an email marketing technique used to introduce your brand to a recipient who has no prior relationship with you or your company, without prior consent or request.
Imagine you’ve just launched a new project management tool for small businesses, but as a startup, you have limited resources to spread the news about it. How do you tell small companies about your product?
That’s where “cold email” steps in.
