Written by Julia G
Too many holiday celebrations have already suffered from this year’s pandemic, so our team has decided: enough is enough! Just like us, you have probably anticipated the candy, costumes, parties, and other festivities. So we thought, how could we boost that Halloween spirit in the context of staying at home to be safe? The answer was obvious: email! There are …
Written by Julia G
Dealing with laws and regulations is an inevitable reality for any business. Although the variety of anti-spam laws that differ for every country might feel discouraging at first, if you are a legitimate company and a legitimate sender, you probably don’t have to worry about it much. Nevertheless, it is always better to be fluent in anti-spam laws and regulations. …
Written by Julia G
Email getting into a spam trap is a nightmare for any email marketer. Unfortunately, it can happen even with the best of us. Afterwards we keep wondering how a spam trap could get on our mailing list. Let’s solve this jigsaw puzzle step by step and by the end of this article everything will fall into place. What is a …
Written by Julia G
So many times, when talking to a client, I have been asked questions: ‘What is ISP? What is ESP? What is the difference? I understand how confusing these terms might seem at first, but with the insights from this article, you’ll know everything there is to know about ESPs and ISPs, how they work and how to choose the right …
Written by Julia G
eCommerce brands around the world are experiencing significant changes within their markets due to the effects of the Coronavirus (COVID-19). Organic web traffic is on the decline and a number of brands are planning to cut down on their paid media budgets to focus on email as their primary form of communication. Email has often been underestimated in terms of …
Written by Diana Lascu
This is the guest post written by Diana Lascu. What Brought Flipsnack to GlockApps? Email is one of Flipsnack’s most powerful marketing and communication tools. Not only is it the main channel to reach our users, but it also allows us to tailor different messages for different audiences, and send them emails at the best time. When I started as …
Written by Julia G
Whenever an email marketer presses send on a newsletter to their subscribers, they’re doing it with only the best of intentions. Often spending more time on the subject line of an email to be strong and interesting, sometimes the newsletter content can miss the mark with subscribers. What may seem obvious from an email marketer’s point of view can at …
Written by Julia G
As an email marketer, you can’t obsess too much over deliverability. You’ve already built a targeted email list and created helpful and topical content for your newsletter, but is this enough for a successful email campaign? What email deliverability result will you get? Here we’ll review fundamentals you should already know and look at some advanced tactics on how to …
Written by Julia G
While phishing emails have always been an issue for digital marketers, the ongoing coronavirus pandemic has created new grounds for phishing strategies that capitalize on fear. This is just another example of how malicious scammers jump on any opportunity to steal personal information. Now more than ever, users must be cautious of what is going in and out of their …
Written by Julia G
The cybernetic threat landscape is constantly changing, and smart businessmen and women know to stay ahead of the curve. Based on the annual X-Force Threat Intelligence Index 2020 report from IBM, this article provides valuable insights into attacker methods and motives as well as, the necessary steps you should take to make sure you won’t be the next victim of …