How to Grow Your Email List – 27 List Building Strategies

Written by Julia G

There are infinite ways you can grow your email list. New ideas can pop up from one place to another. However, not all ideas for email list building will generate substantial gains for your list or benefit your marketing strategy. In order to have success with your email marketing program, you need to test various list-building strategies, eliminate those that …

List Hygiene: How to Maintain an Engaged List

Written by Julia G

List Hygiene is an essential component in maintaining a healthy email list and achieving your email program goals. Therefore, list cleaning, along with a re-engagement campaign, are some of the necessary steps to improve email hygiene before sending emails.

[Case Study] How We Stopped Spam from Our Domain with DMARC Analytics

Written by Steven Whipple

After the adoption of DMARC, email marketing experts say that it is a must-have protocol for good email deliverability. Firstly, email messages passing DMARC email authentication are more likely to be delivered to the Inbox. Secondly, DMARC allows control of email delivery and protects the domain with a DMARC policy. We didn’t think about DMARC until recently as we were …

[Case Study] How DMARC Analytics Helps Save Domain Reputation

Written by Ramon Gooch

Like all companies doing business online and communicating with their clients via email, we, at GSoft, are concerned about our domain reputation. To protect the domain and ensure that nobody is sending spam or phishing emails on behalf of our company, we implemented DMARC email authentication with the ‘reject’ policy. We thought it was enough to be protected and we …

AMP for Email Guide – Interactive Email – What Is AMP Tech?

Written by Julia G

AMP for email is a new way of providing interactive content to your recipients. It is making a big blast by opening new possibilities for email marketers all over the world. But with new features come new challenges and threats, so it is important to understand what security measures have to be implemented before diving into the AMP for email. …

What is BIMI: Ultimate Guide to BIMI in 2023

Written by Julia G

BIMI is a relatively new form of email authentication that will help you stand out in your customer’s inbox. Learn more about BIMI and how it can improve your email marketing program this new year.

SPF SoftFail – Everything that Causes an SPF Fail

Written by Julia G

Learn about SPF, SPF failures including SPF soft fail and SPF hard fail, how to avoid them, and how SPF authentication affects DMARC.

Ultimate Guide To Email Marketing Subject Lines

Written by Julia G

If you’re an email marketer or considering becoming one, you’re probably curious about what motivates consumers or subscribers to open the emails that you send to them. If you want to increase your open rates, what are the principles you need to master as an email marketer? All of this boils down to the first important factor you should know …

What is BIMI Record and Why You Need It for Successful Email Marketing

Written by Julia G

Email marketers work hard in devising ways and methodologies to become effective and gain more subscribers organically. As visibility is crucial and every organization wants to have their emails opened, BIMI technology is a big step for every brand to get into the inbox and get noticed. BIMI email authentication also makes it easier to recognize a legitimate email. How? …

Ultimate Guide to Improving your Registration Rate

Written by Julia G

We at GlockApps prepared an ultimate guide on how you can easily increase your registration rate and build trust by sending emails to the subscribers’ Inbox.

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