How to Migrate to a New ESP: From Planning to Execution

Written by Tanya Tarasenko

Migrating to a new Email Service Provider (ESP) is a complex process but thoroughly rewarding when done right. Not only does migrating successfully protect your subscribers’ data, but it also allows your email marketing strategy to flourish. In this article, we will walk you through the steps to successfully migrate to a new ESP and maintain the integrity of your entire email campaign and brand reputation.

New Report: Email Deliverability Statistics Q2 2024 – Analysis, Changes, and General Trends [+ Free PDF Inside]

Written by Julia G

A lot of different factors determine whether or not an email will reach the targeted recipient and where it will be put: Inbox or Junk folder. These factors include the message copy, sender’s domain reputation, sender’s IP score, prior user interaction, and sending infrastructure. 

Additionally, each ISP uses a set of its rules to identify email spam signals, which make it place the message to the Spam folder. Needles to say, the recipients may configure custom filtering settings in their email clients to keep unwanted messages out of their inboxes.

Email Protocols: How Your Emails Reach Their Destination

Written by Tanya Tarasenko

Email is one of the most prevalent communication tools in today’s digital world, and while sending and receiving messages is quite simple, there is a lot of work that goes on behind the scenes to ensure your message gets to the intended recipient. Here’s a look at the world of email protocols and learn how they help you communicate. What are they? How do they work? And why are they important?

Effective Tips to Resolving SMTP 501 Error

Written by Julia G

Email delivery can occasionally fail if the SMTP protocol, which is essential for sending email messages, encounters issues. As a result, email stops working and senders may receive bounce-back messages outlining the problem. 

A lot of delivery failures occur because of the errors with the 501 status code. An urgent resolution of the SMTP 501 error ensures efficient email exchanges and successful delivery.

Types of Email Marketing: Essential Strategies for Effective Campaigns

Written by Tanya Tarasenko

Email is a dynamic, powerful way to reach out to your audience, build relationships, and make a sale. In this regard, email marketing is divided into two main strategies: inbound and outbound marketing. Inbound marketing is based on developing relations with existing subscribers, while outbound marketing strives to attract new leads by reaching opportunistic customers who have yet to become familiar with the product or service. This dual approach allows businesses to manage and expand their reach across diverse consumer bases effectively.

Mail Transfer Agent (MTA): Understanding Its Role and Functionality in Email Communication

Written by Tanya Tarasenko

It is important to understand the mechanisms that make email delivery possible for those who rely on it every day. The Mail Transfer Agent (MTA) is a critical component of the email delivery system. A message transfer agent, mail transport agent, or just MTA is a software that allows email to be sent and received on the internet. In this article, we explain what an MTA is, how it works, and why it is integral to email communication.

Best Practices for Designing Email Graphics: Elevate Your Email Campaigns

Written by Tanya Tarasenko

Email marketing remains one of the best tools to connect with your audience. However, standing out from the influx of emails in your audience’s inbox is harder than ever. The solution? Captivating email graphics. These not only make your email catchy, but they can help readers understand your message and make it easier for them to convert. So let’s explore why excellent email graphic design is important, and what you need to know to maximize your email visuals.

Funny Emails Unboxed: Mastering Humor in Email Marketing Design

Written by Tanya Tarasenko

Often people use emails as a medium where everything is written in the most formal, professional, and boring way possible, so having funny emails can be refreshing in the world of digital communication. The right use of humor can also actually increase engagement and make the email experience more memorable. The trick to making your email humorous is to know your audience and use the right timing. Along with the right timing, make sure you’re using the right tools for smooth email deliverability. GlockApps is always there to help!

How to Decrease Your Email Spam Score for Better Inbox Placement: Avoiding Spam Signals

Written by Julia G

Email marketing is only effective when your email communications go to the recipient’s Inbox instead of the Spam folder. Therefore, reducing the likelihood of your email to be spam is significant for successful email campaigns. 

In this article, we will examine email spam signals, learn how to recognize these signals in emails and how to avoid them when working on your future mailings. Additionally, you’ll receive insightful advice on how to improve your email campaigns’ deliverability.

How Email and Social Media Together Enhance Digital Marketing Strategies

Written by Tanya Tarasenko

Social media marketing and email marketing have become the backbone of a digital marketing strategy. When people think of their role in marketing, they frame it in a comparison like “email marketing vs social media”. So, in order to take advantage of these different channels, it’s best to understand how they complement each other and how using them together can take your brand’s messaging to the next level. So, let’s delve into the relationship between social media marketing and email marketing, and see how the two can be used together to maximize results!