Written by Julia G
According to Statista, there were about 55 million email users worldwide in 1997; by 2026, that number is expected to raise to 4.73 billion. This startling increase highlights how popular email is in our globally connected world. How Email Marketing Evolved An exciting electronic mail entered our lives in the 1990s. We were so enthralled with the idea of reaching …
Written by Khrystyna Sliusar
Did you know that email marketing automation has become an essential feature in 2023? By utilizing different automation tools, marketing professionals can streamline processes, collect and analyze user data, send the right messages at the right time, and ultimately maximize their email campaign effectiveness. In this article, we’ll explore the advantages of automated email systems and how they work. What …
Written by Julia G
As the technologies advance, robots are increasingly penetrating various areas of our lives. They are already helping people in engineering, building, education, medicine, agriculture, etc. And now brands can benefit from AI email marketing to better communicate with their prospects. Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like …
Written by Khrystyna Sliusar
As a marketer, you might have had discussions among colleagues suggesting that email marketing has become irrelevant nowadays. But this assumption is no more than a meaningless concern of numerous marketing teams. All the latest statistical reports confirm that people still actively open, read, and interact with emails daily, this fact is simply impossible to ignore and neglect its prospects …
Written by Khrystyna Sliusar
Having a large email list often means accumulating diverse individuals with different interests. That’s why segmentation is vital as it allows you to target specific recipients interested in particular email content. Personalized emails must have tailored content that is relevant to the unique preferences of each subscriber. There is a multitude of creative methods of segmenting your email list and …
Written by Julia G
In Parts I and II we’ve examined the best practices for building a quality email list and opportunities for growing a list of email subscribers in order to promote your brand and products. This part is dedicated to email list management as one of the most important aspects of a successful email marketing strategy. It can be hard to overestimate …
Written by Julia G
How to Grow Your Email List In Part I, we examined the most effective email list building methods so that you can start with building your first list of email subscribers right away. Let’s now consider the possibilities to grow your list to maximize the effect of your email program. There are infinite ways you can grow your email list. …
Written by Julia G
Before you can send out an email campaign, you need to get an email list. You need an audience to receive your messages. List building is a process of collecting email addresses of the recipients who want to receive your emails.
Written by Julia G
According to various studies, every $1 spent on email marketing has an average return of $44. Therefore, email is the best, most cost-effective means of marketing for anyone, especially small businesses. But you only waste your time and money that you spent preparing and sending an email campaign if your email doesn’t reach your subscriber’s Inbox.
Written by Julia G
The Google security blog has recently featured an overview of the most recent update made to the spam filters used by the Gmail email service provider. We’re talking about a new text classification system called Resilient & Efficient Text Vectorizer (RETVec). Google claims that the RETVec deployment is “one of the largest defense upgrades in recent years”. As per Google …