Churn Rate in Email Marketing and Ways to Reduce It

What Is Churn in Email Marketing? A subtle challenge lurks within your email list building endeavors, often overlooked but ever-present – it’s known as “list churn”, “attrition”, or “churn rate”. By delving into the email churn meaning, we can see that it signifies the pace at which subscribers join and depart from your email list. This metric is commonly quantified …

5 Cold Email Trends to Nail Your Outreach Campaigns in 2024

Written by Julia G

Email marketers are always looking for ways to increase open rates, especially because cold email statistics show that response rates to cold emails rarely go above 10%. There are almost endless questions about cold emailing. What is the best Subject line? How many follow-ups is the right amount? How can one make sure a message finds its way into a …

Are You Ready to Use New Email Sender Standards?

Written by Julia G

Over 99% of spam is effectively blocked by Gmail’s AI-powered spam filter, preventing billions of unsolicited emails from reaching the users’ inboxes every day. But the threat landscape is changing, which dictates stronger defenses are needed. Email senders frequently fail to configure their systems properly, which makes them an easy target for attackers. In order to address this problem, Google …

How to Improve Your Email Engagement Rate

Written by Khrystyna Sliusar

Are you looking to achieve optimal email engagement without exerting too much effort? Let us guide you through the fundamentals of email engagement, help you create the techniques, and assist you in choosing the perfect approach for your needs.

The email engagement rate is calculated by analyzing the interaction and response of your recipients to the content you deliver.

Is Cold Emailing Illegal: Check the Regulations in Different Countries

Written by Khrystyna Sliusar

Cold Email Legality: What You Need to Know Delving into cold email outreach for your business? It’s crucial to understand its legalities. Although cold emailing is a valid outreach approach, it must operate within the parameters set by laws like CAN-SPAM in the U.S. and GDPR in Europe. Navigating the legality of cold emailing can be a challenge for many …

How to Write a Perfect Cold Email: Tips and Tricks

Written by Khrystyna Sliusar

How to Write Cold Emails That Work: Simple Steps for Success Do cold emails still work? Absolutely – but only if you write them correctly. Crafting a cold email may seem simple to those who have never attempted it. However, the reality is quite different. It poses challenges for various reasons, particularly because it demands important consideration of various factors …

Why You Need a Separate Domain for Cold Email Outreach

Written by Julia G

Cold outreach emails are still a popular and effective way for businesses to interact with prospective customers and leads. The process may seem pretty simple at first sight – create a message and hit “Send.” However, there are pitfalls that marketers may overlook. In order to protect the reputation of your company, it is essential that you develop your cold …

The Benefits of Cold Email Outreach

Written by Khrystyna Sliusar

What Is a Cold Email? A cold email is an email marketing technique used to introduce your brand to a recipient who has no prior relationship with you or your company, without prior consent or request. Imagine you’ve just launched a new project management tool for small businesses, but as a startup, you have limited resources to spread the news …

How to Ensure Spam Complaints Don’t Kill Your Deliverability in 2024

Written by Julia G

What Do Spam Complaints Stand for? Spam complaints are signals of unwanted or unsolicited email communication. Typically they happen when a recipient marks an email message as “spam” or “junk” in their email client. The most common situation when a recipient reports an email as spam is when they receive email communications they didn’t explicitly subscribe to. However, there are …

7 Most Common Email Marketing Mistakes and How to Avoid Them

Written by Julia G

Do you know that the same email message can be rendered in different ways, depending on the recipient’s email client, system, and environment? In other words, there are different ways that a message could fail. Email marketing experts know that creating exceptional emails is harder than it has ever been. The recipients’ expectations have reached previously unheard levels – 86% …

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