UTM Email Tracking: How to Use UTM Tags to Track Your Campaigns

Written by Khrystyna Sliusar

With recent changes to email privacy rules, it’s becoming increasingly difficult to measure the effectiveness of your campaigns. Relying on open rates is no longer a trustworthy practice. So, what can you do instead? This is where UTM email tracking comes in. UTM parameters are actively used in email marketing to gain valuable insights into the performance of specific campaigns. In this article, you’ll learn about the main types of UTM codes, how to set up UTM tags for links in your email campaigns, and common UTM email tracking mistakes to avoid.

9 Common Follow-Up Email Mistakes and Tips to Avoid Them

Written by Khrystyna Sliusar

A perfect follow-up email is about balance. You want to convert without overdoing it. Be persistent but not intrusive. Provide enough context without overwhelming the recipient with details. And above all, keep your tone polite and not aggressive.
Whether you’re following up on a potential partnership, an overdue invoice, or a business meeting reminder, there are common pitfalls to avoid to increase your chances of getting a response rather than facing silence. In this article, we’ve compiled the most frequent follow-up email mistakes and useful tips to help you stay away from them.

10 Email Marketing Goals for 2025 from GlockApps

Written by Khrystyna Sliusar

Summarizing the results of this year and analyzing the main recent industry trends, we want to share with you some important email marketing goals that you can achieve in the coming year.

GlockApps Year in Review: Achievements for 2024

Written by Khrystyna Sliusar

This cozy time of year has come again, and we want to share something special for our company – our results for 2024. These achievements wouldn’t have been possible without you, our valued customers! Your dedication to improving email delivery and protecting your brand is inspiring. Let’s celebrate our shared milestones!

GlockApps CEO Alex Arnaut’s Interview with DesignRush: Why Email Authentication Matters

Written by Khrystyna Sliusar

We are excited to share that our CEO, Alex Arnaut, recently gave an insightful interview to DesignRush, a leading B2B marketplace connecting businesses with top agencies. If you are in email marketing or any other field and face email deliverability issues, this conversation will definitely come in handy and help improve your results. In this interview, Alex, with 15 years of experience in the tech industry, explains why email authentication is key for any business that wants to prevent security threats like phishing and spoofing, as well as improve email deliverability.

Exclusive Black Friday Offer from GlockApps: Annual Plan for Just $149

Written by Khrystyna Sliusar

Get ready for the biggest shopping day of the year with GlockApps! Experience all GlockApps benefits without committing to larger plans.
This plan is ideal for:
– Low-volume senders with email lists of up to 50,000 contacts
– SMBs (Small or Medium-Sized Businesses), looking for reliable tools to monitor and improve their email campaigns
– Email marketing beginners seeking a cost-effective way to explore deliverability solutions

Email Customization: Why You Need to Customize Your Emails and How to Do It Using Different Tools

Written by Khrystyna Sliusar

Whether a personal brand or a large corporation, it needs distinctive characteristics that build recognition and trust. Email customization allows senders to tailor messages to their own tastes and is a great way to maintain brand identity and consistency in marketing communications. With modern platforms featuring various email-building tools and templates, even a newbie marketer can create a great custom email template without any additional HTML or CSS knowledge. Let’s learn how to use email customization in the best possible way.

Email Content Overview: Why Content Analysis in Email Spam Testing Matters

Written by Khrystyna Sliusar

Content is the heart of your email. Sounds good, right? But to keep this heart beating in harmony with your subscribers, you should understand the basics, know certain tricks, and stay updated with all the latest trends.

We’re here to help you master the nuances of email content and choose the most suitable type to create your own content strategy.

Top 13 Email Marketing Podcasts: Pick Your Favorite

Written by Khrystyna Sliusar

The value of modern podcasts is also in the variety of niches – choose a topic that really drives you. If you work in programming or digital marketing – get specific content related directly to your industry. That’s why we couldn’t pass by podcasts for our email marketers. So, here’s a great selection of the 13 best email marketing podcasts that will be useful for you, whether in your free time or at work.

DMARC Mandates and Guidance Worldwide: Keep Your Domain in Compliance

Written by Khrystyna Sliusar

DMARC is known for its proven usefulness in protecting your email domains from cyber threats. Publishing a DMARC record in the DNS allows the domain owner to know who is sending emails on behalf of their domain. Since it provides detailed information about the email channel, the domain owner gains full control over it. This way, you can ensure that your customers and email recipients receive emails sent on your behalf without failure.