The Best HTML Email Template Builders + Free Options Included

Written by Khrystyna Sliusar

What was the last email you received that you remember? Recall what it looked like. Most likely, it had a well-designed template and content that is relevant to you (and, of course, it was delivered to your inbox, not spam). These are the three main pillars that make any email marketing campaign successful: the right template, engaging content, and strong deliverability.

The truth is, most emails go unnoticed in overcrowded inboxes. But a well-crafted, responsive email can stop the scroll and present your brand to the reader. And that’s great that nowadays you don’t need to be a designer or developer to make it happen.

Celebrate World Marketing Day with a Free Deliverability Webinar

Written by Khrystyna Sliusar

Marketing isn’t just advertising or selling. At its core, marketing is the art and science of understanding people, anticipating their needs, solving real problems, and building trust at every step of the way.

On May 27, we join the global marketing community in celebrating World Marketing Day, a day that honors the creative and analytical thinkers who keep the industry moving forward.

GlockApps CEO on the DTC Podcast: Real Email Metrics, Dedicated vs. Shared IPs & Apple Privacy Opens

Written by Khrystyna Sliusar

Our CEO, Alex Arnaut, recently joined the DTC Podcast with Jordan Gordon, Head of Email at Pilothouse, to chat about what’s really shaping email deliverability today. He shared valuable insights, expert opinions, great energy, and a special offer just for podcast listeners. So don’t miss out! Watch the full episode below to learn something new and grab a special deal to simplify your spam testing and improve your deliverability.

Smarter Content Analysis in Our Inbox Insight Deliverability Test

Written by Khrystyna Sliusar

One of the main issues that determine the effectiveness of email marketing is spam rate. Email content isn’t just about design – it directly impacts your deliverability. Every link, image, attachment, and line of code can affect your email performance and how your message is received.
When content issues go unnoticed, even well-crafted campaigns can struggle to make it to inboxes. Inserting the right links must lead to conversions, but one wrong step can lead your email to end up in the spam folder. Links to untrusted resources may alarm spam filters, so you should test them thoroughly before sending them to your customers.
GlockApps’ Content Analysis helps to find hidden problems and fix them promptly. And with the latest updates, it’s now easier than ever to check, optimize, and send your emails confidently.

UTM Email Tracking: How to Use UTM Tags to Track Your Campaigns

Written by Khrystyna Sliusar

With recent changes to email privacy rules, it’s becoming increasingly difficult to measure the effectiveness of your campaigns. Relying on open rates is no longer a trustworthy practice. So, what can you do instead? This is where UTM email tracking comes in. UTM parameters are actively used in email marketing to gain valuable insights into the performance of specific campaigns. In this article, you’ll learn about the main types of UTM codes, how to set up UTM tags for links in your email campaigns, and common UTM email tracking mistakes to avoid.

9 Common Follow-Up Email Mistakes and Tips to Avoid Them

Written by Khrystyna Sliusar

A perfect follow-up email is about balance. You want to convert without overdoing it. Be persistent but not intrusive. Provide enough context without overwhelming the recipient with details. And above all, keep your tone polite and not aggressive.
Whether you’re following up on a potential partnership, an overdue invoice, or a business meeting reminder, there are common pitfalls to avoid to increase your chances of getting a response rather than facing silence. In this article, we’ve compiled the most frequent follow-up email mistakes and useful tips to help you stay away from them.

10 Email Marketing Goals for 2025 from GlockApps

Written by Khrystyna Sliusar

Summarizing the results of this year and analyzing the main recent industry trends, we want to share with you some important email marketing goals that you can achieve in the coming year.

GlockApps Year in Review: Achievements for 2024

Written by Khrystyna Sliusar

This cozy time of year has come again, and we want to share something special for our company – our results for 2024. These achievements wouldn’t have been possible without you, our valued customers! Your dedication to improving email delivery and protecting your brand is inspiring. Let’s celebrate our shared milestones!

GlockApps CEO Alex Arnaut’s Interview with DesignRush: Why Email Authentication Matters

Written by Khrystyna Sliusar

We are excited to share that our CEO, Alex Arnaut, recently gave an insightful interview to DesignRush, a leading B2B marketplace connecting businesses with top agencies. If you are in email marketing or any other field and face email deliverability issues, this conversation will definitely come in handy and help improve your results. In this interview, Alex, with 15 years of experience in the tech industry, explains why email authentication is key for any business that wants to prevent security threats like phishing and spoofing, as well as improve email deliverability.

Exclusive Black Friday Offer from GlockApps: Annual Plan for Just $149

Written by Khrystyna Sliusar

Get ready for the biggest shopping day of the year with GlockApps! Experience all GlockApps benefits without committing to larger plans.
This plan is ideal for:
– Low-volume senders with email lists of up to 50,000 contacts
– SMBs (Small or Medium-Sized Businesses), looking for reliable tools to monitor and improve their email campaigns
– Email marketing beginners seeking a cost-effective way to explore deliverability solutions