Beginning in February 2024, major players in the email industry, such as Gmail and Yahoo, have introduced a pivotal shift that carries significant implications for email marketers and senders alike.
Setting up your SPF (Sender Policy Framework) will not only improve your email deliverability but will also help you maintain a positive domain reputation and reduce the likelihood of your email message going to the spam folder.
SPF is one layer of email authentication published within your Domain Name System (DNS) records as a DNS TXT record.
After implementing SPF records allow the receiving mail server to verify if an email sender is authorized to send mail on behalf of the domain owner. Only authorized IP addresses and domain names will allow SPF authentication to pass when they send email.