2024 Email Landscape Shift: Gmail and Yahoo Raise the Bar for Senders

Written by Julia G

As 2024 approaches, major players in the email industry, such as Gmail and Yahoo, are ushering in a pivotal shift that carries significant implications for email marketers and senders alike.  Gmail’s New Email Requirements Gmail’s new email requirements are designed to bring a higher degree of security, transparency, and user-friendliness to the inbox. These requirements are specifically tailored for bulk …

Free DMARC Report Analyzer: How to Read DMARC XML Reports

Written by Julia G

Learn how to use a DMARC Report Analyzer to review your aggregate reports and protect your domain. Get 10,000 free DMARC reports every month.

What is SPF (Sender Policy Framework) and How to Set it Up

Written by Julia G

Setting up your SPF (Sender Policy Framework) will not only improve your email deliverability but will also help you maintain a positive domain reputation and reduce the likelihood of your email message going to the spam folder.

SPF is one layer of email authentication published within your Domain Name System (DNS) records as a DNS TXT record.

After implementing SPF records allow the receiving mail server to verify if an email sender is authorized to send mail on behalf of the domain owner. Only authorized IP addresses and domain names will allow SPF authentication to pass when they send email.