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spam filter testing

How to Avoid Spam Filters When Sending Emails

Written by Julia G

Many, if not every email marketer faced this problem. Spam filters seem to be a huge obstacle on the way to the recipient’s Inbox, but in fact, it is a natural element of the email delivery process. What are Spam filters? Spam filters are filters designed to sort emails according to certain criteria. When you send an email, spam filters …

Emails Go to Spam: 6 Surefire Tips to Improve Email Engagement

Written by Julia G

Email is pointless if the recipient doesn’t interact with it. We want our customers to engage with the message we’re sending. So if your emails go to spam, there’s a chance that mailbox providers put you there because your emails weren’t engaging enough previously. In this article, we’ll explain what engagement is, how to measure it, and improve your messages …