spam filter testing

How to Avoid Spam Filters When Sending Emails

Written by Julia G

Many, if not every email marketer faced this problem. Spam filters seem to be a huge obstacle on the way to the recipient’s Inbox, but in fact, it is a natural element of the email delivery process. What are Spam filters? Spam filters are filters designed to sort emails according to certain criteria. When you send an email, spam filters …

Why Do My Emails Go to Spam? The Role of Engagement

Written by Julia G

What ISP look at engagement? Recipient engagement is becoming more and more important in your ability to deliver email to an Inbox though there is only one ISP that looks at an email engagement at a high level. It's Google. There is a couple of others that do it as well – primary Microsoft and Yahoo. As to all other …