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spam detection

Improve Email Deliverability: Insights and Best Practices That Really Work

Written by Julia G

Some 17% of emails from legitimate senders around the world failed to reach the inbox during the year-long period according to Return Path’s latest study on this topic. Globally, the average Inbox placement rate saw a decline from 85% to 83%, meaning that 1 in every 6 commercial emails fails to reach the Inbox. How would you like a 21% …