Email Marketer’s Guide: What You Need to Know about Outlook

Written by Julia G

The Inbox in Outlook.com is separated into two tabs: Focused and Other. Email messages that users frequently interact with are placed under the Focused tab, others go to the Other tab.

You can determine which messages from which senders will go to the Focused and Other inboxes. If you right-click the message, you can select the “Always move to Focused/Other Inbox” option. Then you must confirm your choice by clicking Yes. Outlook.com’s interface allows users to add an email to a category for a quick search and view.