2024 Email Landscape Shift: Gmail and Yahoo Raise the Bar for Senders

Written by Julia G

As 2024 approaches, major players in the email industry, such as Gmail and Yahoo, are ushering in a pivotal shift that carries significant implications for email marketers and senders alike.  Gmail’s New Email Requirements Gmail’s new email requirements are designed to bring a higher degree of security, transparency, and user-friendliness to the inbox. These requirements are specifically tailored for bulk …

How to Check if Gmail is Blocking Emails

Written by Julia G

Have you been running marketing campaigns and noticed that your email metrics have suddenly dropped? Chances are that your emails are being blocked by Gmail or being sent to the spam folder, preventing you from messaging Gmail users. But why is Gmail blocking your mail server when you’ve been following email deliverability best practices and the bulk sender guidelines? First, …