Posts Tagged ‘deliverability’

Deliverability to Verizon Addresses after Migration to AOL

Deliverability to Verizon Addresses after Migration to AOL

When Verizon acquired AOL in June of 2015, they started gradually moving their email accounts ending in @verizon.net to AOL.

They required Verizon customers wishing to keep their @verizon.net email address to request the migration of their account to AOL.

Verizon customers who do not request migration to AOL will have their email accounts closed by April 28, 2017.

Improve Email Deliverability: Insights and Best Practices That Really Work

Improve Email Deliverability: Insights and Best Practices That Really Work

Look:

Some 21% of permissioned emails from legitimate senders around the world failed to reach the Inbox during the year-long period, up from 17% during the previous year-long period, according to Return Path’s latest study on this topic. The average Inbox placement rate in the US saw a sharp decline from 87% to 76%, meaning that almost 1 in every 4 commercial emails in the US fails to reach the Inbox.

How would you like a 21% performance improvement for your next email marketing campaign?

To help you deliver your legitimate email messages to the recipients’ Inboxes, I’ve created the list of best email practices, delivery scenarios and recommendations you can implement today.

And to make it easy, I broke them down into five chapters. In chapter 5 you can even check your email in real time using a free email spam checker. We’ll show you where it appears: in the Inbox or Spam.

Can’t Keep up? 9 Ways to Simplify Your Path to the Recipient’s Inbox

How ISPs Gamble with Your Reputation

Download a PDF of this whitepaper to read it later or print it.

Email marketing is about the balance between strategy, deliverability, funding, process, staffing and the need of the customer. Email marketing has a whole set of things that make a decision to the program. Deliverability is just one of them.

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