QR Codes in Emails: Everything You Need to Know

QR codes have become a powerful tool in the everyday life of social media and emails, as they offer a seamless way to connect offline and online interactions. Their use is widespread, especially in marketing and customer engagement. One area where QR codes have found significant application is in email communication. Integrating QR codes in emails allows businesses to create interactive experiences for their customers. However, this integration comes with both opportunities and challenges, especially when it comes to security concerns, user experience, and technical compatibility.

Email Deliverability Statistics Q4 2024: Delivery Rates for Popular Inbox Providers and Senders

Written by Julia G

Email deliverability, defined as the ability of an email to successfully reach the recipient’s inbox, rather than being flagged as spam or failing to deliver, remains a critical aspect of email marketing. Whether a company is sending transactional emails, marketing, or cold outreach campaigns, it is important to get the emails delivered to the recipients’ Inboxes. A sure way to find out where the message lands is through an email deliverability test.

Capitalization in Emails: Does It Really Matter and Why You Should Care

Written by Tanya Tarasenko

Today communication often happens through emails, so it’s common to wonder, “Does capitalization matter in emails?” From email addresses to subject lines, capitalization plays a significant role, but the extent to which it matters varies depending on the context. In this article, we’ll break down the nuances of email capitalization, focusing on email addresses, subject lines, and general communication etiquette.

Single or Double Opt-In Strategy: Which Should You Choose?

Written by Tanya Tarasenko

Opt-in email marketing is a cornerstone of building a successful, engaged subscriber base. Whether you’re just starting with email marketing opt-in or are revisiting your strategy, understanding the difference between single opt-in and double opt-in is extremely important. Each approach has unique benefits and potential drawbacks that can impact the success of your opt-in email list and overall marketing opt-in strategy.

How to Write Effective Payment Emails

Written by Tanya Tarasenko

Sending payment emails can be a delicate process, but mastering clear, polite, and professional communication is essential. Whether you’re sending a payment request, a follow-up, or a thank-you email, this article will guide you through the best practices and provide tips to ensure your emails are effective.

UTM Email Tracking: How to Use UTM Tags to Track Your Campaigns

Written by Khrystyna Sliusar

With recent changes to email privacy rules, it’s becoming increasingly difficult to measure the effectiveness of your campaigns. Relying on open rates is no longer a trustworthy practice. So, what can you do instead? This is where UTM email tracking comes in. UTM parameters are actively used in email marketing to gain valuable insights into the performance of specific campaigns. In this article, you’ll learn about the main types of UTM codes, how to set up UTM tags for links in your email campaigns, and common UTM email tracking mistakes to avoid.

Email File Size Limits and Attachment Restrictions

Written by Tanya Tarasenko

Email remains one of the most widely used forms of communication, both professionally and personally. However, email services have limitations, especially when it comes to file sizes. If you’ve ever tried to send a file by email only to receive an error message about exceeding the size limit, you’re not alone. We will explore email file size limits, attachment restrictions, and practical ways to work around them.

10 Email Marketing Goals for 2025 from GlockApps

Written by Khrystyna Sliusar

Summarizing the results of this year and analyzing the main recent industry trends, we want to share with you some important email marketing goals that you can achieve in the coming year.

Email Disclaimers: Types, Examples, and Implementation

Written by Tanya Tarasenko

Email disclaimers are an essential feature of professional and secure email communication. From protecting sensitive information to meeting legal and regulatory obligations, the importance of a well-written disclaimer cannot be overstated. We will explore the purpose and types of email disclaimers, offer practical examples, and see how to implement them effectively.

AMP Emails: The Future of Email Communication

Written by Tanya Tarasenko

Email marketing has long been a staple of digital communication. Its reliability and broad reach have made it an essential tool for businesses across all industries. However, traditional emails have one major limitation: they are static. The introduction of AMP (Accelerated Mobile Pages) Emails is changing that, it brings interactivity and real-time functionality to the inbox. Together, we will explore the transformative potential of AMP Emails, their features, benefits, use cases, and challenges, and how they are reshaping email marketing.