Email Marketing
UTM Email Tracking: How to Use UTM Tags to Track Your Campaigns
Written by Khrystyna Sliusar
With recent changes to email privacy rules, it’s becoming increasingly difficult to measure the effectiveness of your campaigns. Relying on open rates is no longer a trustworthy practice. So, what can you do instead? This is where UTM email tracking comes in. UTM parameters are actively used in email marketing to gain valuable insights into the performance of specific campaigns. In this article, you’ll learn about the main types of UTM codes, how to set up UTM tags for links in your email campaigns, and common UTM email tracking mistakes to avoid.
Email File Size Limits and Attachment Restrictions
Written by Tanya Tarasenko
Email remains one of the most widely used forms of communication, both professionally and personally. However, email services have limitations, especially when it comes to file sizes. If you’ve ever tried to send a file by email only to receive an error message about exceeding the size limit, you’re not alone. We will explore email file size limits, attachment restrictions, and practical ways to work around them.
10 Email Marketing Goals for 2025 from GlockApps
Written by Khrystyna Sliusar
Summarizing the results of this year and analyzing the main recent industry trends, we want to share with you some important email marketing goals that you can achieve in the coming year.
Email Disclaimers: Types, Examples, and Implementation
Written by Tanya Tarasenko
Email disclaimers are an essential feature of professional and secure email communication. From protecting sensitive information to meeting legal and regulatory obligations, the importance of a well-written disclaimer cannot be overstated. We will explore the purpose and types of email disclaimers, offer practical examples, and see how to implement them effectively.
AMP Emails: The Future of Email Communication
Written by Tanya Tarasenko
Email marketing has long been a staple of digital communication. Its reliability and broad reach have made it an essential tool for businesses across all industries. However, traditional emails have one major limitation: they are static. The introduction of AMP (Accelerated Mobile Pages) Emails is changing that, it brings interactivity and real-time functionality to the inbox. Together, we will explore the transformative potential of AMP Emails, their features, benefits, use cases, and challenges, and how they are reshaping email marketing.
What a DNS MX Record Does and How to Fix MX Record Failures
Written by Julia G
DNS (Domain Name System) records are the important parts of DNS that store the information about a domain and its resources. Every type of a DNS record has a distinct function. DNS records determine mail servers for the domain, map domain names to IP addresses and IPs to domain names, specify the authoritative name servers for the domain, aliases one domain name to another, hold arbitrary text data for various purposes, such as SPF, DKIM, and DMARC configuration, and other.
Deep Dive into Email Service Providers (ESPs)
Written by Tanya Tarasenko
Email service providers (ESPs) are integral to business communication, marketing, and operations. Understanding the variety of email providers for businesses and their offerings is critical to a smooth flow of communication and productivity. We’ll be going over everything in this article, from what an email service provider is to choosing the best email service providers for your business.
Retargeting Email Campaigns: Strategies to Re-Engage Your Audience
Written by Tanya Tarasenko
Retargeting emails are a highly effective part of the modern marketer’s toolkit, allowing businesses to contact old customers, convert them, and establish long-term partnerships. In contrast to standard email marketing, retargeting targets those who have already engaged with your brand — went to your website, left their cart, or read your content — but didn’t complete an action. Here’s how you can take advantage of retargeting emails to their full potential.
Milestone Emails: How to Celebrate and Engage Your Customers + [Case Study]
Written by Tanya Tarasenko
Milestone emails can be one of the most powerful marketing tools for a marketer. They honor key customer journey moments to reinforce relationships, brand loyalty, and increased engagement. But developing milestone emails that genuinely make a difference takes planning. In this article, you will learn everything you need to know about sending meaningful milestone emails that captivate and get results.
Email Domain Reputation Guide: How to Check Domain Reputation & 5 Tips to Improve Domain Reputation
Written by Julia G
Sending an email may look simple: write the text, add a catchy subject line, choose your recipients, click “Send”, and you’re done. In an ideal world, emails might appear in the recipients’ Inboxes every time, but in this one, things are a little trickier.
According to the latest email deliverability statistics calculated based on the GlockApps tests, 33% of emails on average appear in the users’ Spam folders and every third message is never delivered. In reality, it takes meticulous preparation and work to send and deliver emails successfully.