Gmail vs Yahoo Mail: Features, Security, and Deliverability Compared

Choosing an email provider today is about much more than sending and receiving messages. Email platforms have evolved into complex ecosystems of cloud storage, productivity tools, AI features, and security layers. Two of the biggest giants, Yahoo Mail and Gmail, continue to dominate this landscape, yet they offer distinctly different user experiences, priorities, and strengths.

Email Personalization: How to Create Emails That Feel Truly Personal

Written by Tanya Tarasenko

Inbox competition has never been fiercer. Every day, your subscribers receive dozens, sometimes hundreds, of emails from brands, newsletters, and social platforms. What makes them choose your message over the others? The answer is unmistakable: personalization.

Mailchimp Cleaned Email Meaning: What It Is, Why It Happens, and What to Do Next

Written by Tanya Tarasenko

If you use Mailchimp for your email marketing, you’ve probably noticed the label “Cleaned” next to some of your contacts, often at the most unexpected moment. It usually appears right after sending a campaign, importing a new list, or reconnecting with an old audience. And the confusion is universal: Does “cleaned” mean Mailchimp fixed the email, removed it, or is it simply broken?

Top Holiday Email Subject Lines That Spark Engagement

Written by Tanya Tarasenko

The holiday season transforms every marketer’s inbox into a highly competitive arena. With brands sending record-high volumes of emails (from Black Friday through New Year’s), the subject line becomes your campaign’s first impression. A few words determine whether your message gets opened, ignored, or filtered away.

Building Your Agency’s Email Strategy: A Beginner-Friendly Guide

Written by Tanya Tarasenko

Despite constant predictions that email will become obsolete, the opposite has happened. Audiences still open emails, still click on offers, and still buy through newsletters and automated sequences. For agencies, however, the challenge isn’t just “sending good emails.” It’s building a scalable, measurable, and profitable system that works across different clients, industries, and campaign goals. This guide breaks down how to get started with email marketing for agencies, what tools you’ll need, how to price your services, and how to deliver results, especially if you’re just beginning.

Election-Ready Email Marketing: Strategies That Turn Opens Into Votes

Written by Tanya Tarasenko

While social media dominates the headlines, the inbox is still where supporters make decisions, donate, and take real action. Political email marketing allows campaigns to speak directly to voters without competing with the noise of algorithms, ads, or rapidly shifting platforms. When done well, it can activate grassroots supporters, fuel political fundraising email efforts, and build long-term trust in a candidate’s message.

How to Write Webinar Invitation Emails: Templates, Examples & Tips

Written by Tanya Tarasenko

Webinars have become one of the most effective tools for nurturing leads, educating audiences, and showcasing expertise. But even the most valuable webinar won’t perform well if people don’t open your message or fail to register. That’s where a strong webinar invitation email strategy makes all the difference.

How Behavioral Email Marketing Works (and Why It Increases Conversions)

Written by Tanya Tarasenko

Open your inbox on any random morning and you’ll see it: a flood of emails shouting for attention. Discounts, announcements, and generic newsletters, most of them feel like static. And like most people, you probably delete half of them without a second thought. But every now and then, you receive an email that feels different. It arrives at the perfect moment. It acknowledges something you just did. It speaks in a tone that feels almost personal.

New Year Email Strategies: Greetings, Newsletters, Signatures, and Templates

Written by Tanya Tarasenko

As the year winds down, inboxes fill with warm messages, annual reflections, and new beginnings. For brands, marketers, and professionals, sending a New Year email is a powerful way to close the year thoughtfully and start the next one with intention. Whether you’re crafting a happy new year newsletter, shaping a polished new year email signature, or writing heartfelt new year email greetings to clients and partners, your message has the potential to reinforce trust, loyalty, and connection.

What Is an Email Bomb? Definition, Examples, and How to Stop Email Bombing

Written by Tanya Tarasenko

An email bomb is a coordinated email spam attack designed to overwhelm an inbox or mail server with thousands, sometimes millions of messages in a short time. Unlike routine junk mail, email bombing is a targeted disruption tactic: it clogs your mailbox, hides important alerts (like password-reset emails), and can even degrade mail-server performance. Below, you’ll find a clear email bomb meaning, how it works, and practical guidance on how to stop email bombing.

Author: Tanya Tarasenko