Lifecycle Marketing: How to Keep Your Customers Around

Written by Tanya Tarasenko

Getting someone to buy from you once is great. But you know what’s better? Keeping them around, coming back, telling their friends, growing with your brand. That’s the heart of lifecycle marketing.

Unlike traditional campaigns that just blast the same message to everyone, lifecycle marketing is about timing, context, and relevance. It’s about talking to people differently based on where they are in their relationship with you. And yeah, it works really well.

No-Reply Emails Are Killing Your Customer Experience — Here’s What to Do Instead

Written by Tanya Tarasenko

You’ve probably seen it in your inbox more times than you can count — an email from “noreply@something.com” with a line at the bottom that says, “Do not reply to this email.” It might be a receipt, a shipping update, or a notification. It looks official, automated, and, let’s be honest, kind of cold.

What Is IMAP: Everything You Need to Know

Written by Tanya Tarasenko

Few technologies are as essential and often misunderstood as IMAP. If you’ve ever wondered what IMAP is or what IMAP does, you’re not alone. This protocol is very important in terms of how email works, making it possible to access your messages across multiple devices seamlessly. In this article, we’ll unpack everything from IMAP server meaning to how the IMAP protocol actually functions.

Recruiting Follow-Up Emails: How to Stay on a Recruiter’s Mind Without Being Pushy

Written by Tanya Tarasenko

You’ve applied for a job, spoken to a recruiter, maybe even had a promising interview, now what? The ball’s in your court to follow up. But writing the perfect follow-up email to a recruiter is a balancing act: you want to stay top of mind without coming across as impatient.

LinkedIn for Email Marketing: Strategies to Boost Engagement and Grow Your List

Written by Tanya Tarasenko

LinkedIn stands out as a goldmine for professional networking and B2B communication. But what many businesses overlook is its incredible potential as a tool for email marketing. When done right, combining LinkedIn email marketing with traditional campaigns can boost your open rates, engagement, and conversions.

Email Marketing Funnels: What They Are and How to Create One

Written by Tanya Tarasenko

If you’re diving into email marketing, you’ve probably heard the term “email marketing funnel”. But what does it actually mean, and why should you care? An email marketing funnel is your roadmap for turning leads into customers through a carefully structured email sequence. It’s not just about sending random emails, but rather creating a path that guides your audience from the moment they sign up to when they finally make a purchase.

In this guide, we’ll break down what an email marketing funnel is, how it works, and how you can create one that brings real results.

Broadcast Emails: What They Are, How to Send Them, and Why They Still Work

Written by Tanya Tarasenko

Ever wanted to shout your message from the rooftops and have hundreds or thousands of people hear it all at once? That’s basically what a broadcast email does, but with way more style and zero noise complaints.

Whether launching a new product, promoting a special deal, or just keeping your audience in the loop, a good email broadcast lets you reach everyone on your list with a single, well-crafted message.

Review Request Emails: Tips + Templates

Written by Tanya Tarasenko

Asking for reviews can feel awkward, but it shouldn’t. With the right review email template, you can collect powerful feedback, boost your online reputation, and build trust with future customers. Let’s not waste our time and dive in!

Affiliate Email Marketing: Benefits, Templates, and Tips

Written by Tanya Tarasenko

Affiliate email marketing is one of the most effective ways to generate passive income and grow an audience. When done right, it allows affiliates to build trust, deliver value, and earn commissions, all while using a direct and personal communication channel. This guide will help you master the essentials and optimize your campaigns.

Web Hosting vs Email Hosting: What’s the Difference and Why It Matters for Your Business

Written by Tanya Tarasenko

When you’re setting up your online presence, it’s easy to assume that email and web hosting are just part of the same package. In reality, they serve very different purposes. Understanding the difference between web hosting and email hosting can help you avoid tech headaches, improve performance, and look more professional online.