Gmail’s New Open Tracking Updates: What You Need to Know

In the world of email marketing, tracking the success of your campaigns is essential. Understanding whether your audience is opening and interacting with your emails can help you refine your strategies, improve engagement, and optimize your ROI. One of the key metrics that marketers rely on is the email open rate. However, with Gmail’s recent updates to open tracking, many email marketers are facing challenges in accurately tracking email opens. Let’s see how they impact tracking email opens in Gmail, and how to adapt to these changes to get the best results from your email campaigns.

Graymail: What It Is and How to Manage It Effectively

Written by Tanya Tarasenko

Greymail is one of the concepts that many encounter but may not understand, especially in the email marketing and digital communication space. Although not as harmful as spam or malicious phishing emails, graymail is a specific email that can take up space in inboxes and make managing emails difficult. Knowing what graymail is, what it is, and how to deal with it can help consumers and businesses clean up their inboxes and streamline communication processes.

Dark Mode for Email Marketing: Design, Code, and Tips for Gmail, Outlook, and Apple Mail

Written by Tanya Tarasenko

From interfaces to the email display on platforms such as Gmail, Outlook, and Apple Mail, dark mode has revolutionized the digital world. This transition is not purely aesthetic; it’s practical, with the goal of making things easier to see, read, and save battery. In this article, we will explore all the details of dark mode optimization for emails on multiple email platforms, including Gmail and Outlook, along with design tricks, and advice from the email marketing community.

Cyber Monday Email Campaign Success: Strategies to Boost Engagement and Sales

Written by Tanya Tarasenko

Cyber Monday is ideal for brands to reach their audience and generate sales through email marketing. Whether you’re an experienced marketer or a newbie, a well-planned Cyber Monday email campaign could help you set yourself up for a holiday season like no other. Let’s break down the basic tactics, subject lines, design, and marketing that will make your Cyber Monday emails pop into the inbox.

Catch-All Email: Ensuring No Message Goes Unread

Written by Tanya Tarasenko

The catch-all email is one of those emails that can be both useful and challenging. If you ever had a question regarding “catch-all email,” “how to identify the sender” or even “what is a catch-all email,” you’re in the right place. In this in-depth guide, we will explain everything you need to know about catch-all emails and their implications.

Welcome Emails: Drive Engagement and Build Lasting Relationships

Written by Tanya Tarasenko

Having a strong welcome email is the best strategy for email marketing when it comes to open rates, engagement, and long-term customer relationships. A good welcome email is not simply a way of saying “hello”, but a valuable tool for providing information, strengthening your brand, and getting your subscribers engaged right away.

Email Format: Tips, Examples, and Best Practices for Clear Communication

Written by Tanya Tarasenko

Email communication has become an essential part of modern professional and private contact, whether it is reaching out to a colleague, sending in a job application, or communicating with a client. The way your email looks will often influence how your message is received, and proper formatting increases readability, portrays professionalism, and improves clarity. In this guide, we’ll examine how to format your emails, provide examples, and share best practices to get your emails out there looking their best.

P.S. in Email: Tips for Writing an Attention-Grabbing Postscript

Written by Tanya Tarasenko

To cut through the clutter of email, grabbing attention and leaving a memorable mark can be more vital than ever before. While your email’s body might contain the details, your final line could be the one that makes the difference. Enter the P.S. (Postscript)—a brief, often overlooked element of email writing that can enhance your message, boost engagement, and leave a lasting impression.

Black Friday Email Campaigns: Strategies, Subject Lines, and Creative Ideas

Written by Tanya Tarasenko

Black Friday, the biggest shopping day of the year, is a massive opportunity for every business to increase sales and engage their email subscribers. If you do it the right way, you can cut through all the noise and run a Black Friday email campaign that stands out from the rest. In this guide, you’ll learn how to create effective Black Friday emails, which are the best Black Friday email subject lines, and best practices for getting the most sales.

Gmail’s Promotions Tab: How It Works and How to Avoid Emails Going There

Written by Tanya Tarasenko

Gmail is the world’s most popular email service, but the introduction of the “Promotions” tab in 2013 was some sort of a game-changer for many businesses and overall users. If you’ve ever found your important marketing emails buried under piles of promotional offers, you’ve probably wondered how to prevent your emails from landing there. For marketers, this means learning how to navigate the system. For users, it involves taking the necessary steps to ensure important emails show up in your “Primary” tab. Let’s go through several effective strategies to stop your emails from going to the Promotions tab in Gmail and how to manage the Promotions tab altogether.

Author: Tanya Tarasenko