Written by Tanya Tarasenko
Spring is in the air, and you know what that means — Easter is right around the corner. It’s one of the most cheerful and family-friendly holidays of the year, and also a golden opportunity for businesses to connect with their audience through email.
Written by Tanya Tarasenko
Your inbox is probably full of emails every day — some useful, some annoying, and some outright dangerous. But have you ever wondered what goes on behind the scenes when you sign up for a service and receive a verification email? This seemingly small step is a crucial part of online security, marketing efficiency, and user trust.
Written by Tanya Tarasenko
Email marketing has been around for decades, yet it remains one of the most powerful digital marketing tools available. While social media trends rise and fall, email remains a direct, personal, and conversion-friendly communication channel. However, one key mistake many brands make is assuming that a one-size-fits-all email marketing strategy will work for everyone.
Written by Tanya Tarasenko
When crafting an email, most people focus on the body of the message, ensuring clarity and professionalism. However, the way you end your email is just as important as how you start it. Your email closing sets the tone for future communication, reflects your professionalism, and determines the impression you leave on the recipient.
Written by Tanya Tarasenko
In email marketing, engagement is everything. If your emails land in inboxes but never get opened, you’re not just wasting effort — you’re actively harming your sender reputation. That’s where a sunset policy comes in. A well-executed email sunset policy helps brands maintain high deliverability rates, optimize engagement, and clean up inactive subscribers without unnecessary risk.
Written by Tanya Tarasenko
Link building is still one of the most powerful strategies in SEO, but let’s be real — sending outreach emails can feel like shouting into the void. With inboxes overflowing and people becoming immune to generic pitches, how do you craft an email that actually gets a response?
Written by Tanya Tarasenko
In email marketing, success hinges on one key factor: engagement. If your subscribers are active, opening emails, and clicking links, your campaigns thrive. But if they aren’t? Your efforts can quickly turn into a black hole of wasted time and resources. One of the most critical (and often overlooked) metrics that determines engagement is recency— a core component of the RFM model (Recency, Frequency, Monetary).
Written by Tanya Tarasenko
Email marketing is one of the most powerful tools for businesses, but have you ever considered its environmental impact? While digital marketing seems “clean” compared to print, emails still consume energy — especially when sent in bulk. Every email requires data storage, transmission, and processing, all of which contribute to carbon emissions.
Written by Tanya Tarasenko
For years, email marketers have obsessed over open rates. “What’s a good open rate for emails?” and “How can I increase my email open rate?” were the golden questions. But here’s the reality: open rates are no longer a reliable way to measure email marketing success.
Written by Tanya Tarasenko
Many marketers think of SEO (Search Engine Optimization) and email marketing as separate strategies. One is about optimizing content for search engines; the other is about reaching people directly through their inboxes. However, SEO and email marketing are more connected than you might think. When used together, these two strategies can boost traffic, improve engagement, and increase conversions.