Email Forwarding and DMARC: Why Forwarded Emails Sometimes Fail, and How to Fix It

Written by Tanya Tarasenko

Email forwarding is a common practice in both personal and professional settings. Whether you’re consolidating inboxes or routing customer messages to the right team, it’s a simple and useful tool. However, behind the scenes, forwarding can cause unexpected issues, especially when combined with modern email authentication systems like DMARC.

Microsoft Email Security: Mandatory SPF, DKIM & DMARC for High-Volume Senders

Written by Tanya Tarasenko

As email security threats rise, Yahoo, Gmail, and now Microsoft enforce a new email sender policy that mandates using SPF, DKIM, and DMARC for high-volume senders routing their emails to outlook.com, live.com, hotmail.com, and other Microsoft services. 

Starting from May 5, 2025, this policy will affect any domain that sends over 5,000 emails daily to Microsoft recipients. Failure to comply will mean your emails will be sent to the Junk folder and in the future, non-compliant emails will be rejected.

Financial Services Email Marketing That Actually Works

Written by Tanya Tarasenko

Email marketing is one of the few channels where financial professionals can speak directly, consistently, and meaningfully to their audience. Whether you’re a financial advisor, a fintech startup, a traditional bank, or an accounting firm, email remains one of the most powerful tools to build trust and keep clients informed.

Deliverability vs Warmup Explained: What’s the Difference?

Written by Tanya Tarasenko

In the world of email marketing, there’s a lot more going on behind the scenes than just writing a good subject line or crafting the perfect CTA. Two terms that often confuse marketers are email deliverability vs email warmup.

Email Tone: How to Sound Professional and Avoid Misunderstandings

Written by Tanya Tarasenko

When you send an email, it’s not just the words you write that matter, it’s also how you say them. The tone of an email plays a crucial role in shaping the recipient’s perception of your message. Whether you’re communicating with colleagues, clients, or prospects, mastering the right tone in emails can help you sound professional, avoid misunderstandings, and build stronger relationships.

Easter Email Marketing: Newsletters, Subject Lines & Creative Campaigns

Written by Tanya Tarasenko

Spring is in the air, and you know what that means — Easter is right around the corner. It’s one of the most cheerful and family-friendly holidays of the year, and also a golden opportunity for businesses to connect with their audience through email.

Email Verification: Why It Matters, How It Works, and the Best Tools to Use

Written by Tanya Tarasenko

Your inbox is probably full of emails every day — some useful, some annoying, and some outright dangerous. But have you ever wondered what goes on behind the scenes when you sign up for a service and receive a verification email? This seemingly small step is a crucial part of online security, marketing efficiency, and user trust.

Email Marketing Across Generations: What Works for Gen Z, Millennials & Boomers?

Written by Tanya Tarasenko

Email marketing has been around for decades, yet it remains one of the most powerful digital marketing tools available. While social media trends rise and fall, email remains a direct, personal, and conversion-friendly communication channel. However, one key mistake many brands make is assuming that a one-size-fits-all email marketing strategy will work for everyone.

How to End an Email: The Best Professional Email Sign-Offs (With Examples)

Written by Tanya Tarasenko

When crafting an email, most people focus on the body of the message, ensuring clarity and professionalism. However, the way you end your email is just as important as how you start it. Your email closing sets the tone for future communication, reflects your professionalism, and determines the impression you leave on the recipient.

Sunset Policy in Email Marketing: The Smart Way to Clean Your List

Written by Tanya Tarasenko

In email marketing, engagement is everything. If your emails land in inboxes but never get opened, you’re not just wasting effort — you’re actively harming your sender reputation. That’s where a sunset policy comes in. A well-executed email sunset policy helps brands maintain high deliverability rates, optimize engagement, and clean up inactive subscribers without unnecessary risk.