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Author: Tanya Tarasenko

Review Request Emails: Tips + Templates

Written by Tanya Tarasenko

Asking for reviews can feel awkward, but it shouldn’t. With the right review email template, you can collect powerful feedback, boost your online reputation, and build trust with future customers. Let’s not waste our time and dive in!

Affiliate Email Marketing: Benefits, Templates, and Tips

Written by Tanya Tarasenko

Affiliate email marketing is one of the most effective ways to generate passive income and grow an audience. When done right, it allows affiliates to build trust, deliver value, and earn commissions, all while using a direct and personal communication channel. This guide will help you master the essentials and optimize your campaigns.

Web Hosting vs Email Hosting: What’s the Difference and Why It Matters for Your Business

Written by Tanya Tarasenko

When you’re setting up your online presence, it’s easy to assume that email and web hosting are just part of the same package. In reality, they serve very different purposes. Understanding the difference between web hosting and email hosting can help you avoid tech headaches, improve performance, and look more professional online.

Email Servers: What They Are, How They Work, and Why You Need One

Written by Tanya Tarasenko

If you’ve ever sent an email, you’ve used an email server — even if you didn’t realize it. But what exactly is an email server, and why is it so important? In this guide, we’ll dive deep into the world of email servers, explain how they work, why they matter, and what you need to know whether you’re sending newsletters, business updates, or just a quick hello.

Hard Bounce vs Soft Bounce in Email Marketing: What You Need to Know

Written by Tanya Tarasenko

If you’ve been in email marketing for more than five minutes, you’ve probably come across the term “email bounce.” Whether you’re just starting out or already running massive campaigns, understanding the meaning of email bounce is crucial for improving your deliverability and sender reputation.

Spoofing vs Phishing: What’s the Difference and How to Stay Protected

Written by Tanya Tarasenko

Cyber threats come in many forms, but two of the most common are spoofing and phishing. If you’ve ever asked yourself, “What’s the difference between spoofing and phishing?” or “How do I protect myself from phishing and spoofing attacks?” — you’re in the right place.

Email Forwarding and DMARC: Why Forwarded Emails Sometimes Fail, and How to Fix It

Written by Tanya Tarasenko

Email forwarding is a common practice in both personal and professional settings. Whether you’re consolidating inboxes or routing customer messages to the right team, it’s a simple and useful tool. However, behind the scenes, forwarding can cause unexpected issues, especially when combined with modern email authentication systems like DMARC.

Microsoft Email Security: Mandatory SPF, DKIM & DMARC for High-Volume Senders

Written by Tanya Tarasenko

As email security threats rise, Yahoo, Gmail, and now Microsoft enforce a new email sender policy that mandates using SPF, DKIM, and DMARC for high-volume senders routing their emails to outlook.com, live.com, hotmail.com, and other Microsoft services. 

Starting from May 5, 2025, this policy will affect any domain that sends over 5,000 emails daily to Microsoft recipients. Failure to comply will mean your emails will be sent to the Junk folder and in the future, non-compliant emails will be rejected.

Financial Services Email Marketing That Actually Works

Written by Tanya Tarasenko

Email marketing is one of the few channels where financial professionals can speak directly, consistently, and meaningfully to their audience. Whether you’re a financial advisor, a fintech startup, a traditional bank, or an accounting firm, email remains one of the most powerful tools to build trust and keep clients informed.

Deliverability vs Warmup Explained: What’s the Difference?

Written by Tanya Tarasenko

In the world of email marketing, there’s a lot more going on behind the scenes than just writing a good subject line or crafting the perfect CTA. Two terms that often confuse marketers are email deliverability vs email warmup.