Written by Tanya Tarasenko
In the inbox, time is scarce and competition is brutal. Every email fights against hundreds of others for just a few seconds of attention. That’s why clarity and immediacy are more valuable than ever. Enter BLUF — Bottom Line Up Front, a communication strategy that places the key message right at the beginning.
Written by Tanya Tarasenko
When it comes to capturing attention and driving conversions, few marketing tools are as powerful as a well-crafted product launch email. Whether you’re introducing a new SaaS feature, unveiling the latest fashion line, or teasing a book release, the right launch email can spark excitement, build anticipation, and turn curious subscribers into loyal customers.
Written by Tanya Tarasenko
Cybercriminals no longer rely solely on malware or mass phishing campaigns to make profits. Instead, they have embraced a more subtle and devastating technique: Business Email Compromise (BEC). Unlike traditional cyberattacks, BEC exploits human psychology, trust, and routine business processes rather than technical flaws.
Written by Tanya Tarasenko
If you’ve ever asked yourself, “Why are my emails going to spam?”, you’re not alone. Email deliverability remains one of the biggest challenges for businesses in 2025. According to the Q2 2025 Email Deliverability Statistics Report by GlockApps, inbox placement rates vary dramatically depending on mailbox provider, email volume, and sending platform.
Written by Tanya Tarasenko
In a world overflowing with messages, deadlines, and follow-ups, having an AI email assistant can be the difference between drowning in your inbox and staying calm, professional, and on top of every thread. Whether you’re hunting for help with email AI tools to polish texts, AI email management systems to sort and archive, or an AI email assistant Outlook integration, the right tool can save hours every week. Below are thirteen of the best options out there, with strengths, weaknesses, and what kinds of users they suit best.
Written by Tanya Tarasenko
When it comes to managing emails, most people find themselves comparing Apple Mail vs Gmail. Both platforms dominate the market, but they cater to very different user needs. Some ask: Is Apple Mail better than Gmail? Should I choose iCloud Mail vs Gmail? Or is the Gmail app vs Apple Mail app comparison more relevant?
Written by Tanya Tarasenko
Halloween is more than costumes and candy; it’s a golden opportunity for brands to build engagement, drive sales, and delight subscribers. Seasonal campaigns naturally spark curiosity, and a well-crafted Halloween email can bring energy and creativity into your customer relationships. From playful puns to eye-catching designs, Halloween email marketing lets you show your brand’s personality while boosting your bottom line.
Written by Tanya Tarasenko
Deliverability depends not only on strong content and engaged subscribers but also on the technical foundation of how your messages are routed. One of the most powerful tools in that foundation is the IP pool.
If your campaigns often end up throttled, delayed, or in spam, the issue may not be your message at all, it might be your IP management strategy. Let’s dive deep into what IP pools are, why they matter, and how to use them effectively.
Written by Tanya Tarasenko
Color and design are two of the most powerful elements in shaping how people perceive and respond to marketing messages. When subscribers open your email, the visual impression is formed within seconds, often before they even read a single line of text. Colors influence emotions, direct attention, and reinforce your brand identity.
Written by Tanya Tarasenko
The digital landscape of higher education has changed dramatically. Students, parents, alumni, and faculty expect consistent, personalized communication from institutions. That’s where email marketing for higher education comes in. With email, colleges and universities can build relationships, boost enrollment, and strengthen their communities.