Written by Tanya Tarasenko
For years, email marketers have obsessed over open rates. “What’s a good open rate for emails?” and “How can I increase my email open rate?” were the golden questions. But here’s the reality: open rates are no longer a reliable way to measure email marketing success.
Written by Tanya Tarasenko
Many marketers think of SEO (Search Engine Optimization) and email marketing as separate strategies. One is about optimizing content for search engines; the other is about reaching people directly through their inboxes. However, SEO and email marketing are more connected than you might think. When used together, these two strategies can boost traffic, improve engagement, and increase conversions.
Written by Tanya Tarasenko
Let’s face it – not everyone has email response time under control. We’ve all experienced that nagging feeling of waiting for an email reply that just doesn’t come. So how do you ensure you’re on top of things? Let’s explore the key factors behind email response time and how you can improve it without losing your sanity.
Written by Tanya Tarasenko
Working with professional emails, keeping up with personal commitments, and managing your inbox can feel like a full-time job. That’s where email clients come into play. A great email client does more than just send and receive emails — it can simplify your entire workflow. But with so many options, which one should you choose?
Written by Tanya Tarasenko
Managing emails can be overwhelming, especially when you’re trying to keep up with leads, customers, and hundreds of other important things. That’s where an email autoresponder comes in — a tool designed to send pre-set responses.
Written by Tanya Tarasenko
If you’re responsible for managing email domains, you’ve likely come across the need to work with SPF records. Email authentication can cause a lot of stress, especially when dealing with multiple services that send emails on your domain’s behalf. One question pops up time and again: can you have multiple SPF records for one domain? The short answer: no, and here’s why.
Written by Tanya Tarasenko
If you’ve ever changed your website’s domain or bought additional domains for your business, you’ve probably come across the term “domain forwarding.” It’s an important tool in maintaining a smooth and effective online presence. But, what exactly is domain forwarding, and how can it work for you? How can it affect your email deliverability?
Written by Tanya Tarasenko
Email is one of the most effective ways to communicate today. You can be sharing a business update, sending out a marketing campaign, or just writing a personal note, but adding links to your emails is always important, because they add value for your recipients. However, it’s crucial to use them carefully to make sure your emails are clear, professional, and trusted.
Written by Tanya Tarasenko
QR codes have become a powerful tool in the everyday life of social media and emails, as they offer a seamless way to connect offline and online interactions. Their use is widespread, especially in marketing and customer engagement. One area where QR codes have found significant application is in email communication. Integrating QR codes in emails allows businesses to create interactive experiences for their customers. However, this integration comes with both opportunities and challenges, especially when it comes to security concerns, user experience, and technical compatibility.
Written by Tanya Tarasenko
Email hosting is a crucial service for ensuring secure and professional communication. With the rise of email interactions, finding the best email hosting solution is more important than ever. This article explores the top email hosting providers, breaking down their features, pricing, and benefits.