Nostalgia in Marketing: How Brands Use Emotional Memory in Email

Written by Tanya Tarasenko

Nostalgia marketing taps into memories, feelings, and cultural moments that make people feel safe, understood, and emotionally connected.
In times of information overload, consumers don’t just respond to features or discounts, they respond to feelings. That’s where nostalgia in marketing shines. Email campaigns that reference shared memories, familiar visuals, or emotional “throwbacks” can instantly create warmth, trust, and higher engagement.

International Women’s Day Email Campaigns: Ideas, Colors, Messages & Subject Lines

Written by Tanya Tarasenko

International Women’s Day (March 8) is not just another seasonal campaign on the marketing calendar. It’s a moment that invites brands to speak thoughtfully, show values, and build a real emotional connection with their audience. When done right, an International Women’s Day email campaign doesn’t feel like a promotion, but like recognition.

Spam Sign-ups Explained: Protect Your Email List and Deliverability

Written by Tanya Tarasenko

Email marketing success starts with one thing: a healthy, high-quality email list. But what happens when that list becomes contaminated with fake subscribers, bots, or malicious sign-ups?

That’s where spam sign-ups come in, and they’re one of the most dangerous (and underestimated) threats to your deliverability, sender reputation, and campaign performance.

Email Throttling Explained: Why It Happens and How to Prevent It

Written by Tanya Tarasenko

Email deliverability challenges are not always caused by spam filters or technical errors. In many cases, messages fail to arrive on time simply because they are being slowed down by the receiving server. This process is known as email throttling, and it is one of the most common reasons email campaigns experience unexpected delivery delays.

Email Countdown Timers Explained: What Works and Why

Written by Tanya Tarasenko

In email marketing, attention is fragile. Your subscribers scroll quickly, delete faster, and often postpone decisions until “later”, which usually means never. That’s why the email countdown timer has become one of the most effective tools for driving immediate action.

How to Create Valentine’s Day Emails Customers Actually Love

Written by Tanya Tarasenko

Valentine’s Day is one of the most profitable seasonal moments for brands across ecommerce, SaaS, hospitality, beauty, and retail. Consumers are actively searching for gifts, experiences, and meaningful gestures, which makes Valentine’s Day email marketing one of the most effective ways to capture attention, increase sales, and strengthen customer loyalty.

Email Footers: Examples, Ideas, and Best Practices

Written by Tanya Tarasenko

Most marketers obsess over subject lines, headlines, and CTAs. The email footer? Often treated as an afterthought. Yet the footer is one of the most consistently viewed sections of any email, especially in business communication and newsletters.

How to Embed Video in Your Email and Share It Without Hurting Deliverability

Written by Tanya Tarasenko

Video in email marketing has become one of the most powerful engagement tools: higher click rates, better storytelling, and stronger brand recall. Yet the biggest paradox remains: people want to embed video in email, but inbox providers don’t always cooperate.

Top Metrics for Evaluating Cybersecurity Health

Written by Tanya Tarasenko

Organizations face increasingly complex cyber threats. As cyberattacks grow in volume and sophistication, cybersecurity teams must go beyond basic defenses and measure their performance in meaningful ways. This is where cybersecurity metrics play a crucial role, they provide teams with measurable insights that guide decision-making, resource allocation, and risk reduction.

Why Alt Text Is an Important Element of Every Email You Send

Written by Tanya Tarasenko

Images can be the emotional core of an email campaign. They announce product launches, highlight seasonal promotions, create visual hierarchy, and reinforce your brand identity. But email is not a controlled environment like a website, it’s subject to the behavior of dozens of mailbox providers, device types, privacy features, and user preferences. Your carefully designed images may not load. Your subscribers may have images blocked. And millions of recipients around the world rely on screen readers or adaptive technologies to navigate content. This is why email alt text matters more than most marketers realize.