How to Create Valentine’s Day Emails Customers Actually Love

Written by Tanya Tarasenko

Valentine’s Day is one of the most profitable seasonal moments for brands across ecommerce, SaaS, hospitality, beauty, and retail. Consumers are actively searching for gifts, experiences, and meaningful gestures, which makes Valentine’s Day email marketing one of the most effective ways to capture attention, increase sales, and strengthen customer loyalty.

Email Footers: Examples, Ideas, and Best Practices

Written by Tanya Tarasenko

Most marketers obsess over subject lines, headlines, and CTAs. The email footer? Often treated as an afterthought. Yet the footer is one of the most consistently viewed sections of any email, especially in business communication and newsletters.

How to Embed Video in Your Email and Share It Without Hurting Deliverability

Written by Tanya Tarasenko

Video in email marketing has become one of the most powerful engagement tools: higher click rates, better storytelling, and stronger brand recall. Yet the biggest paradox remains: people want to embed video in email, but inbox providers don’t always cooperate.

Top Metrics for Evaluating Cybersecurity Health

Written by Tanya Tarasenko

Organizations face increasingly complex cyber threats. As cyberattacks grow in volume and sophistication, cybersecurity teams must go beyond basic defenses and measure their performance in meaningful ways. This is where cybersecurity metrics play a crucial role, they provide teams with measurable insights that guide decision-making, resource allocation, and risk reduction.

Why Alt Text Is an Important Element of Every Email You Send

Written by Tanya Tarasenko

Images can be the emotional core of an email campaign. They announce product launches, highlight seasonal promotions, create visual hierarchy, and reinforce your brand identity. But email is not a controlled environment like a website, it’s subject to the behavior of dozens of mailbox providers, device types, privacy features, and user preferences. Your carefully designed images may not load. Your subscribers may have images blocked. And millions of recipients around the world rely on screen readers or adaptive technologies to navigate content. This is why email alt text matters more than most marketers realize.

Top Affiliate Marketing Programs for Growing Your Online Income

Written by Tanya Tarasenko

Affiliate marketing remains one of the most profitable, low-risk ways to earn passive income, whether you’re a seasoned creator, blogger, SaaS founder, or digital marketer. But the truth is simple: not all affiliate programs are created equal. Some offer minimal commissions, vague tracking, or products that barely convert, while others can become long-term revenue engines.

You Can Finally Change Your Gmail Address: Google’s New Update Explained

Written by Tanya Tarasenko

Google is preparing one of the most talked-about Gmail updates in years. One that could finally let users change their Gmail address without creating a new account. For millions of people who have been stuck with an old username since their teenage years, this is big news.

Yahoo Sender Hub vs Google Postmaster Tools: Which Platform Gives You the Clearer Deliverability Insights?

Written by Tanya Tarasenko

If you’re serious about email deliverability, your sending domain’s reputation with mailbox providers is everything. And two of the most influential players, Yahoo and Google, now offer their own dashboards to help senders understand how inbox providers evaluate their emails.

For years, Google Postmaster Tools was the gold standard for reputation insights. Recently, Yahoo entered the arena with Yahoo Sender Hub, a modern platform that offers enhanced, sender-friendly analytics and authentication visibility.

Gmail vs Yahoo Mail: Features, Security, and Deliverability Compared

Written by Tanya Tarasenko

Choosing an email provider today is about much more than sending and receiving messages. Email platforms have evolved into complex ecosystems of cloud storage, productivity tools, AI features, and security layers. Two of the biggest giants, Yahoo Mail and Gmail, continue to dominate this landscape, yet they offer distinctly different user experiences, priorities, and strengths.

Email Personalization: How to Create Emails That Feel Truly Personal

Written by Tanya Tarasenko

Inbox competition has never been fiercer. Every day, your subscribers receive dozens, sometimes hundreds, of emails from brands, newsletters, and social platforms. What makes them choose your message over the others? The answer is unmistakable: personalization.