Why Are My Emails Going to Spam? 10 Tips to Land in the Inbox

Written by Tanya Tarasenko

If you’ve ever asked yourself, “Why are my emails going to spam?”, you’re not alone. Email deliverability remains one of the biggest challenges for businesses in 2025. According to the Q2 2025 Email Deliverability Statistics Report by GlockApps, inbox placement rates vary dramatically depending on mailbox provider, email volume, and sending platform.

The Best AI Email Assistants to Boost Productivity and Inbox Management

Written by Tanya Tarasenko

In a world overflowing with messages, deadlines, and follow-ups, having an AI email assistant can be the difference between drowning in your inbox and staying calm, professional, and on top of every thread. Whether you’re hunting for help with email AI tools to polish texts, AI email management systems to sort and archive, or an AI email assistant Outlook integration, the right tool can save hours every week. Below are thirteen of the best options out there, with strengths, weaknesses, and what kinds of users they suit best.

Gmail vs Apple Mail: Which Email App Is Better for You?

Written by Tanya Tarasenko

When it comes to managing emails, most people find themselves comparing Apple Mail vs Gmail. Both platforms dominate the market, but they cater to very different user needs. Some ask: Is Apple Mail better than Gmail? Should I choose iCloud Mail vs Gmail? Or is the Gmail app vs Apple Mail app comparison more relevant?

Happy Halloween Email Campaigns: Subject Lines, Signatures & Newsletter Ideas

Written by Tanya Tarasenko

Halloween is more than costumes and candy; it’s a golden opportunity for brands to build engagement, drive sales, and delight subscribers. Seasonal campaigns naturally spark curiosity, and a well-crafted Halloween email can bring energy and creativity into your customer relationships. From playful puns to eye-catching designs, Halloween email marketing lets you show your brand’s personality while boosting your bottom line.

IP Pools Explained: How to Protect Sender Reputation and Improve Email Deliverability

Written by Tanya Tarasenko

Deliverability depends not only on strong content and engaged subscribers but also on the technical foundation of how your messages are routed. One of the most powerful tools in that foundation is the IP pool.

If your campaigns often end up throttled, delayed, or in spam, the issue may not be your message at all, it might be your IP management strategy. Let’s dive deep into what IP pools are, why they matter, and how to use them effectively.

Email Color Psychology: What Colors Are Best for Marketing?

Written by Tanya Tarasenko

Color and design are two of the most powerful elements in shaping how people perceive and respond to marketing messages. When subscribers open your email, the visual impression is formed within seconds, often before they even read a single line of text. Colors influence emotions, direct attention, and reinforce your brand identity.

Higher Education Email Marketing: How to Connect with Students and Alumni

Written by Tanya Tarasenko

The digital landscape of higher education has changed dramatically. Students, parents, alumni, and faculty expect consistent, personalized communication from institutions. That’s where email marketing for higher education comes in. With email, colleges and universities can build relationships, boost enrollment, and strengthen their communities.

Email Obfuscation: How to Protect Your Address from Spam

Written by Tanya Tarasenko

Email addresses are one of the most common points of attack for spambots and malicious crawlers. Whenever you publish your email openly on a website, you invite automated systems to use it and flood your inbox with unwanted spam. The solution? Email obfuscation, also known as email masking. This technique hides your email address from automated tools while keeping it visible and usable for real people.

Transactional Email 101: Types, Templates, and Best Practices

Written by Tanya Tarasenko

Every “reset your password,” “your order is confirmed,” and “your package is on the way” message is a transactional email doing quiet, essential work. In this guide, you’ll learn what transactional emails are, common types of transactional emails, and best practices for sending them. 

Responsive Email Design Best Practices You Should Know

Written by Tanya Tarasenko

If your message looks cramped on a phone, buttons are hard to tap, or columns break in Gmail, customers notice. A responsive email adapts seamlessly to different devices, creating a user-friendly experience whether someone opens it on a laptop, tablet, or smartphone. The ability to deliver a message that looks perfect everywhere is directly tied to customer satisfaction, engagement, and long-term loyalty. In this article, we’ll explore what responsive email is, why it matters, and the best practices to follow.