Why Alt Text Is an Important Element of Every Email You Send

Written by Tanya Tarasenko

Images can be the emotional core of an email campaign. They announce product launches, highlight seasonal promotions, create visual hierarchy, and reinforce your brand identity. But email is not a controlled environment like a website, it’s subject to the behavior of dozens of mailbox providers, device types, privacy features, and user preferences. Your carefully designed images may not load. Your subscribers may have images blocked. And millions of recipients around the world rely on screen readers or adaptive technologies to navigate content. This is why email alt text matters more than most marketers realize.

Top Affiliate Marketing Programs for Growing Your Online Income

Written by Tanya Tarasenko

Affiliate marketing remains one of the most profitable, low-risk ways to earn passive income, whether you’re a seasoned creator, blogger, SaaS founder, or digital marketer. But the truth is simple: not all affiliate programs are created equal. Some offer minimal commissions, vague tracking, or products that barely convert, while others can become long-term revenue engines.

You Can Finally Change Your Gmail Address: Google’s New Update Explained

Written by Tanya Tarasenko

Google is preparing one of the most talked-about Gmail updates in years. One that could finally let users change their Gmail address without creating a new account. For millions of people who have been stuck with an old username since their teenage years, this is big news.

Yahoo Sender Hub vs Google Postmaster Tools: Which Platform Gives You the Clearer Deliverability Insights?

Written by Tanya Tarasenko

If you’re serious about email deliverability, your sending domain’s reputation with mailbox providers is everything. And two of the most influential players, Yahoo and Google, now offer their own dashboards to help senders understand how inbox providers evaluate their emails.

For years, Google Postmaster Tools was the gold standard for reputation insights. Recently, Yahoo entered the arena with Yahoo Sender Hub, a modern platform that offers enhanced, sender-friendly analytics and authentication visibility.

Gmail vs Yahoo Mail: Features, Security, and Deliverability Compared

Written by Tanya Tarasenko

Choosing an email provider today is about much more than sending and receiving messages. Email platforms have evolved into complex ecosystems of cloud storage, productivity tools, AI features, and security layers. Two of the biggest giants, Yahoo Mail and Gmail, continue to dominate this landscape, yet they offer distinctly different user experiences, priorities, and strengths.

Email Personalization: How to Create Emails That Feel Truly Personal

Written by Tanya Tarasenko

Inbox competition has never been fiercer. Every day, your subscribers receive dozens, sometimes hundreds, of emails from brands, newsletters, and social platforms. What makes them choose your message over the others? The answer is unmistakable: personalization.

Mailchimp Cleaned Email Meaning: What It Is, Why It Happens, and What to Do Next

Written by Tanya Tarasenko

If you use Mailchimp for your email marketing, you’ve probably noticed the label “Cleaned” next to some of your contacts, often at the most unexpected moment. It usually appears right after sending a campaign, importing a new list, or reconnecting with an old audience. And the confusion is universal: Does “cleaned” mean Mailchimp fixed the email, removed it, or is it simply broken?

Top Holiday Email Subject Lines That Spark Engagement

Written by Tanya Tarasenko

The holiday season transforms every marketer’s inbox into a highly competitive arena. With brands sending record-high volumes of emails (from Black Friday through New Year’s), the subject line becomes your campaign’s first impression. A few words determine whether your message gets opened, ignored, or filtered away.

Building Your Agency’s Email Strategy: A Beginner-Friendly Guide

Written by Tanya Tarasenko

Despite constant predictions that email will become obsolete, the opposite has happened. Audiences still open emails, still click on offers, and still buy through newsletters and automated sequences. For agencies, however, the challenge isn’t just “sending good emails.” It’s building a scalable, measurable, and profitable system that works across different clients, industries, and campaign goals. This guide breaks down how to get started with email marketing for agencies, what tools you’ll need, how to price your services, and how to deliver results, especially if you’re just beginning.

Election-Ready Email Marketing: Strategies That Turn Opens Into Votes

Written by Tanya Tarasenko

While social media dominates the headlines, the inbox is still where supporters make decisions, donate, and take real action. Political email marketing allows campaigns to speak directly to voters without competing with the noise of algorithms, ads, or rapidly shifting platforms. When done well, it can activate grassroots supporters, fuel political fundraising email efforts, and build long-term trust in a candidate’s message.