Written by Tanya Tarasenko
Email deliverability challenges are not always caused by spam filters or technical errors. In many cases, messages fail to arrive on time simply because they are being slowed down by the receiving server. This process is known as email throttling, and it is one of the most common reasons email campaigns experience unexpected delivery delays.
Written by Tanya Tarasenko
In email marketing, attention is fragile. Your subscribers scroll quickly, delete faster, and often postpone decisions until “later”, which usually means never. That’s why the email countdown timer has become one of the most effective tools for driving immediate action.
Written by Tanya Tarasenko
Valentine’s Day is one of the most profitable seasonal moments for brands across ecommerce, SaaS, hospitality, beauty, and retail. Consumers are actively searching for gifts, experiences, and meaningful gestures, which makes Valentine’s Day email marketing one of the most effective ways to capture attention, increase sales, and strengthen customer loyalty.
Written by Tanya Tarasenko
Most marketers obsess over subject lines, headlines, and CTAs. The email footer? Often treated as an afterthought. Yet the footer is one of the most consistently viewed sections of any email, especially in business communication and newsletters.
Written by Tanya Tarasenko
Video in email marketing has become one of the most powerful engagement tools: higher click rates, better storytelling, and stronger brand recall. Yet the biggest paradox remains: people want to embed video in email, but inbox providers don’t always cooperate.
Written by Tanya Tarasenko
Organizations face increasingly complex cyber threats. As cyberattacks grow in volume and sophistication, cybersecurity teams must go beyond basic defenses and measure their performance in meaningful ways. This is where cybersecurity metrics play a crucial role, they provide teams with measurable insights that guide decision-making, resource allocation, and risk reduction.
Written by Tanya Tarasenko
Images can be the emotional core of an email campaign. They announce product launches, highlight seasonal promotions, create visual hierarchy, and reinforce your brand identity. But email is not a controlled environment like a website, it’s subject to the behavior of dozens of mailbox providers, device types, privacy features, and user preferences. Your carefully designed images may not load. Your subscribers may have images blocked. And millions of recipients around the world rely on screen readers or adaptive technologies to navigate content. This is why email alt text matters more than most marketers realize.
Written by Tanya Tarasenko
Affiliate marketing remains one of the most profitable, low-risk ways to earn passive income, whether you’re a seasoned creator, blogger, SaaS founder, or digital marketer. But the truth is simple: not all affiliate programs are created equal. Some offer minimal commissions, vague tracking, or products that barely convert, while others can become long-term revenue engines.
Written by Tanya Tarasenko
Google is preparing one of the most talked-about Gmail updates in years. One that could finally let users change their Gmail address without creating a new account. For millions of people who have been stuck with an old username since their teenage years, this is big news.
Written by Tanya Tarasenko
If you’re serious about email deliverability, your sending domain’s reputation with mailbox providers is everything. And two of the most influential players, Yahoo and Google, now offer their own dashboards to help senders understand how inbox providers evaluate their emails.
For years, Google Postmaster Tools was the gold standard for reputation insights. Recently, Yahoo entered the arena with Yahoo Sender Hub, a modern platform that offers enhanced, sender-friendly analytics and authentication visibility.