How to Pass the Yahoo Mail Spam Filter: Strategies to Reach the Inbox

Email deliverability is a constant battle for marketers and businesses. Even if your message is legitimate, beautifully written, and full of value, Yahoo’s advanced filtering systems can still flag it as spam. Understanding how the Yahoo Mail spam filter works and learning how to work with it instead of against it is essential to keeping your messages out of the Yahoo spam folder and safely in your subscribers’ inboxes.

ARC Email Authentication Explained: How the Authenticated Received Chain Protects Forwarded Emails

Written by Tanya Tarasenko

Email authentication keeps evolving, and as forwarding, routing, and mailing-list activity grow, traditional mechanisms like SPF and DKIM struggle to preserve authentication results. This is where ARC (Authenticated Received Chain) steps in. ARC helps receivers understand whether an email was originally legitimate, even if it passed through multiple intermediaries.

Real Estate Email Campaigns: How Realtors Can Nurture Leads

Written by Tanya Tarasenko

In a market where timing determines everything, real estate drip campaigns have become one of the most effective ways for agents to build trust, stay top-of-mind, and convert hesitant prospects into serious buyers or sellers. We will break down what a drip campaign is in real estate, why it matters, how to structure it, and what the best real estate drip email campaigns include.

Why Forwarding Emails Breaks Formatting and Causes Duplication (and How to Fix It)

Written by Tanya Tarasenko

Forwarding an email seems like one of the simplest actions you can take in your inbox. Just click Forward, add a recipient, and hit Send. But beneath that familiar action lies a surprisingly complex process involving HTML code, authentication headers, and multiple server interactions. This process can easily distort your email’s layout, create duplicates, or harm your deliverability without you realizing it.

Apple Branded Mail Setup Explained: Secure Your Domain and Boost Trust with DMARC

Written by Tanya Tarasenko

In the world of email deliverability and brand trust, seeing your logo next to your email in a recipient’s inbox is powerful. With the Apple Business Connect branded-mail feature, your business can display its verified logo alongside emails sent to users of the Apple Mail client. This elevates brand recognition, builds trust, and requires strong email authentication, especially a correct implementation of DMARC.

Email Hacked and Sending Spam? Recover Your Account and Restore Trust

Written by Tanya Tarasenko

Our email inbox often acts as the hub of our online lives: financial alerts, social accounts, work communications, and personal correspondence. When your email account is compromised (or worse, a hacker takes control and it begins sending spam), the damage can ripple far beyond just that one service. It can impact your identity, finances, professional reputation, and the trust of your contacts.

Happy Thanksgiving Email Templates: How to Thank, Connect, and Convert

Written by Tanya Tarasenko

Thanksgiving presents a unique opportunity for marketers to connect with their audience, express genuine gratitude, and set the strong tone for the holiday season ahead. A well-crafted thanksgiving newsletter can nurture relationships, boost engagement, and even drive sales, if done with authenticity and care. This article will guide you through creating memorable campaigns. Let’s dive in.

Cyber Security Awareness Month: Is Your Domain Protected from Threats?

Written by Tanya Tarasenko

Every October, the world comes together to observe Cyber Security Awareness Month — a global initiative aimed at promoting stronger cybersecurity awareness and empowering individuals and organizations to protect their digital lives. In an era defined by constant connectivity, social engineering scams, and rising ransomware attacks, this month serves as a vital reminder: security awareness is essential.

How to Spot a Phishing Email: 5 Clear Warning Signs

Written by Tanya Tarasenko

In an age where cyberattacks are becoming more creative and targeted, understanding the signs of phishing email attempts is essential. Scammers often masquerade as trusted services, financial institutions, or colleagues, hoping to trick people into giving up sensitive data like login credentials, financial information, or personal identity details. Recognizing phishing warning signs early can save you from serious security breaches. In this article, we explore 5 warning signs of a phishing email that you can use as a checklist to protect yourself.

UGC Email Strategy: How to Collect, Pitch, and Showcase Authentic User Content in Your Campaigns

Written by Tanya Tarasenko

Consumers are increasingly skeptical of polished ads and gimmicky messaging, but they trust peer voices. This is precisely why user-generated content (UGC) has become such a powerful marketing lever. But many brands assume that UGC belongs strictly on social media. The reality? UGC and email marketing can be a potent combination.

Author: Tanya Tarasenko