Author: Tanya Tarasenko
B2B Email Deliverability: How to Improve Inbox Placement
Written by Tanya Tarasenko
Even the most carefully written B2B outreach campaign becomes ineffective if emails never reach the inbox. You can have personalized messaging, compelling offers, and a highly targeted contact list, but none of it matters when your emails land in spam folders, promotions tabs, or disappear entirely. The good news is that improving inbox placement isn’t as hard as you might think.
Best DMARC Reporting and Monitoring Tools to Protect Your Domain
Written by Tanya Tarasenko
It’s no secret that email authentication isn’t optional anymore. With mailbox providers like Google and Yahoo tightening sender requirements, companies are under increasing pressure to implement DMARC correctly and continuously monitor it.
How Many Outreach Mailboxes Should You Use?
Written by Tanya Tarasenko
Deliverability rules from providers like Google and Microsoft have made mailbox management a critical part of any outreach strategy. If you send too many emails from a single mailbox, your campaigns may quickly run into spam folders, reputation issues, or sending limits. On the other hand, creating too many mailboxes without a clear strategy can increase costs, complexity, and operational headaches.
How to Avoid Spam Traps and Improve Email Deliverability
Written by Tanya Tarasenko
If your email campaigns suddenly start underperforming, there’s a strong chance spam traps are involved. From my experience in email deliverability, spam traps are one of the most silent but damaging risks. They don’t complain, unsubscribe, or interact. They simply exist to evaluate your sending behavior.
IP vs. Domain Reputation: What Really Affects Email Deliverability?
Written by Tanya Tarasenko
Email deliverability depends on trust. Every time you send a campaign, mailbox providers like Gmail, Outlook, and Yahoo evaluate whether your emails deserve a spot in the inbox or the spam folder. Two of the biggest factors behind that decision are IP reputation and domain reputation.
Do AI-Written Emails Affect Deliverability?
Written by Tanya Tarasenko
AI has quietly become part of everyday life, let alone email marketing. From subject lines to full campaigns, teams are using it to scale content faster than ever. But a question keeps coming up: can AI-written emails actually hurt deliverability?
Password Reset Email Templates and Best Practices
Written by Tanya Tarasenko
Password reset emails are one of the most sensitive and high-impact transactional messages a product can send. Unlike marketing emails, they are triggered by user intent and often come at moments of urgency (when someone is locked out, frustrated, or concerned about account security).
How Often Should You Clean Your Email List? Best Practices for Better Deliverability
Written by Tanya Tarasenko
Email marketing has one of the highest ROIs in digital, but only under one condition: your list is healthy.
What many marketers overlook is that an email list is not a static asset. It behaves more like a living system that is constantly changing, decaying, and requiring maintenance. Even if you’re consistently acquiring new subscribers, a portion of your database is quietly becoming less valuable every single month.
SPF vs DKIM: Key Differences Every Sender Should Know
Written by Tanya Tarasenko
Email authentication has become one of the most important parts of successful email marketing. If you send campaigns, transactional emails, newsletters, or business communications, proving that your emails are legitimate helps protect your domain reputation and improves inbox placement.
Can You Tell If Someone Read Your Email? Here’s How
Written by Tanya Tarasenko
Whether you use Gmail, Outlook, or another platform, there are several ways to check if your email was opened or read. Some methods are built into email providers, while others require third-party tracking tools. The best option depends on whether you’re sending personal emails, business outreach, sales messages, or customer campaigns.