Author: Tanya Tarasenko
Why Outlook Breaks HTML Emails And How to Fix It
Written by Tanya Tarasenko
Outlook has a special reputation in the email world, and not always a flattering one. An email that looks clean in Gmail, Apple Mail, or mobile inboxes can suddenly break in Outlook: buttons shift, spacing disappears, fonts change, images resize strangely, or mysterious white lines appear between sections.
How Often to Test Email Deliverability for Better Inbox Placement
Written by Tanya Tarasenko
Email marketers spend a lot of time improving subject lines, refining copy, designing templates, and building automations. But none of those efforts matter if your emails fail to reach the inbox.
Email Deliverability Rules Every Sender Must Follow
Written by Tanya Tarasenko
Email deliverability is one of those things that looks simple until it doesn’t. You can have a strong copy, a polished design, and a great offer, but if your emails land in spam, none of it matters.
From my experience working with email campaigns and deliverability analysis, the biggest misconception is that deliverability is purely technical, it’s not. It’s a balance between infrastructure, behavior, and trust. In this guide, I’ll break down the core email deliverability rules in detail.
Inbox Placement in Email Marketing: Everything You Need to Know
Written by Tanya Tarasenko
You can have a perfect subject line, compelling copy, and a strong offer, but if your email lands in spam, none of it matters. This is why inbox placement has become one of the most critical concepts in email marketing. It goes beyond simple delivery and answers a much more important question: Did your email actually reach the user where they can see it?
Gmail Dynamic Email: What It Is and How to Use It
Written by Tanya Tarasenko
For years, email marketing has followed a predictable pattern: open the email, click a link, land on a website, and complete an action. Gmail Dynamic Email changes that entirely. Instead of treating email as just a communication channel, it turns it into a functional interface. Users can interact with content directly inside the email.
Lead Nurturing Email Templates That Turn Prospects Into Customers
Written by Tanya Tarasenko
Not every lead is ready to buy immediately. In fact, most people who join a mailing list are still researching, comparing options, or simply curious. This is where lead nurturing emails play a critical role.
Lead nurturing is the process of building trust with prospects over time by delivering helpful, relevant content that moves them closer to a purchase decision. Instead of pushing for a sale too early, these emails educate, guide, and gradually introduce your product or service as the natural solution.
Customer Cancellation Emails in SaaS: Templates to Gather Feedback and Preserve Relationships
Written by Tanya Tarasenko
Customer cancellations are an unavoidable part of running a SaaS business. Even the most successful platforms experience churn. But the way you communicate with users after they cancel can significantly influence how they remember your product and whether they might return later.
Best Email Marketing Tools for Beginners: Easy Platforms to Start With
Written by Tanya Tarasenko
Email marketing remains one of the most reliable and cost-effective digital marketing channels. For beginners, however, the biggest challenge is choosing the right tool. Some platforms are overloaded with features that are difficult to understand at first, while others lack the capabilities needed to grow your campaigns later.
Best Email Marketing Tools for B2B Companies: Automation, Deliverability & CRM
Written by Tanya Tarasenko
Email marketing continues to be one of the most reliable communication channels in the B2B environment. Despite the rise of social media and messaging platforms, email remains the backbone of lead nurturing, product announcements, onboarding campaigns, and long-term customer engagement.
Subscription Renewal Email: Best Practices to Keep Customers and Revenue Flowing
Written by Tanya Tarasenko
For subscription-based businesses, renewals are just as important as acquiring new customers. Every expiring plan represents a moment of decision: will the user continue the relationship with your brand, or quietly churn?