Author: Tanya Tarasenko
Transactional vs. Marketing Email: Should You Use One Dedicated IP or Two?
Written by Tanya Tarasenko
Transactional emails and marketing campaigns serve very different purposes, but they often run through the same email infrastructure. That raises an important deliverability question: can transactional and marketing emails share the same dedicated IP address?
Best Email MCP Servers for AI Agents: 8 Official Options Compared
Written by Tanya Tarasenko
An AI agent can draft an email without connecting to your email platform. Sending it, checking customer context, or testing where it lands requires access to the right tools.
Email Throttling vs Deferral vs Rejection: A Guide to SMTP Bounces
Written by Tanya Tarasenko
Your email campaign goes out, but some messages arrive hours late while others bounce immediately. What happened?
Can One Bad Email Campaign Hurt Your Sender Reputation?
Written by Tanya Tarasenko
One poorly performing email campaign can do more than hurt opens or conversions. If it generates a spike in spam complaints, bounces, or other negative signals, it may also affect how mailbox providers treat your future emails.
Most Accurate Email Deliverability Tools for Reliable Inbox Testing
Written by Tanya Tarasenko
Email deliverability tools help you understand what happens after you hit Send. But not every tool measures the same thing. Some test actual inbox placement, while others provide reputation, complaint, authentication, or delivery data from a specific mailbox provider.
Why You Should Test Your Email Deliverability
Written by Tanya Tarasenko
Sending an email does not automatically mean it will reach the recipient’s inbox. Your message may land in spam, get filtered into another folder, be delayed, or fail to arrive altogether.
What Is an SMTP Server? How It Works and Why It Matters for Email Deliverability
Written by Tanya Tarasenko
Sending an email looks almost effortless. You write a message, click Send, and a few seconds later it appears in someone else’s mailbox. Behind that simple action, however, several systems work together to move the email from one place to another.
When Is the Best Time to Send an Email Campaign?
Written by Tanya Tarasenko
Finding the best time to send an email campaign sounds simple. Search online, and you will quickly find recommendations such as “Tuesday at 10 AM,” “Thursday morning,” or “never send emails on weekends.”
Email Marketing Cost: How Much Should You Budget?
Written by Tanya Tarasenko
Email marketing is often described as one of the most cost-effective digital marketing channels, but that doesn’t mean it is free. Between email marketing software, content creation, design, automation, list management, and potentially hiring freelancers or agencies, costs can range from a few dollars to thousands of dollars per month.
Transactional vs. Marketing Emails: What Sets Them Apart?
Written by Tanya Tarasenko
Some emails are designed to promote products and encourage engagement, while others provide important information following a user’s action. These two categories are known as marketing emails and transactional emails.