Email Accessibility Uncovered: Best Practices for ADA Compliance and Inclusive Email Design

Email marketing remains one of the most powerful tools for business, so it’s important that your emails are accessible to everyone – including people with disabilities. As the concept of inclusivity becomes more widespread, creating ADA-compliant emails is no longer a marketing trend – it’s a necessity. Providing accessible emails not only widens your audience, it also helps you adhere to legal requirements such as the Americans with Disabilities Act (ADA). In this article, we’ll walk you through email accessibility, best practices, and how to achieve compliance with current standards.

Email Etiquette: Rules for Professional and Personal Communication

Written by Tanya Tarasenko

Email is still one of the most powerful tools for professional and personal communication in the modern world. Whatever the nature of the person you email, whether it’s a colleague, a client, or a friend, understanding proper email etiquette can help you get your message across in a clear, respectful, and professional way, leaving a good impression and avoiding misunderstandings.

Audio in Emails: Engage, Personalize, and Stand Out

Written by Tanya Tarasenko

With email marketing, it’s harder than ever to cut through the noise of a crowded inbox. Stunning visuals and persuasive copy are critical aspects of a successful email, but they aren’t the only tools you have at your disposal. By incorporating audio into your email content, you can improve overall user experience, deepen engagement, and differentiate your message. But when you’re ready to try this experimental approach, it’s important to understand the technicalities behind it. How does audio affect deliverability? What about compliance and user experience? Let’s find out.

CTAs in Email Marketing: From Click to Conversion

Written by Tanya Tarasenko

A call to action (CTA) is the key part of an email that converts passive readers into active participants – to encourage them to click, subscribe, buy, or find out more. CTAs are the secret weapon in getting higher click-through rates and conversions. This comprehensive guide will walk you through the strategies for crafting high-performing CTAs, from the copy itself to the visual design, helping you maximize your email marketing efforts.

Video in Email Marketing: Advantages, Challenges, and Integration Tips

Written by Tanya Tarasenko

As marketing grows more and more digital and complex, there is no question that videos are currently one of the most powerful forms of content to use. They are capable of telling an engaging story and passing along information in a short amount of time. Due to this versatility, they can be used across many types of marketing, such as email marketing. In this guide, we’ll lay out the benefits of using video in emails, talk about the challenges of adding them to the emails, and take you through a step-by-step guide to embedding videos in your emails.

How to Monetize Your Email Marketing: Effective Ways to Earn Money by Sending Emails

Written by Tanya Tarasenko

Email marketing has been the foundation of digital marketing for a long time. It’s a channel that gives you the power to connect with an audience directly, and the promise of profit is what makes it so attractive. Are you wondering: how to make money sending emails? How do I monetize my newsletter? How to turn an email list into money? Let’s find out!

Maximize Back-to-School Email Campaigns: Strategies and Tips

Written by Tanya Tarasenko

With the back-to-school season coming up, the possibilities are endless for email marketers to capitalize on this stellar opportunity to connect with customers, build brand awareness, build loyalty, and increase sales. This period is not just about selling school supplies; it’s about tapping into the collective mindset of preparation, excitement, and new beginnings that families, students, and educators experience. By implementing targeted strategies and creative approaches, brands can effectively capture the attention of parents, students, and educators alike.

Leveraging Social Proof in Email Marketing

Written by Tanya Tarasenko

Because digital consumers are more knowledgeable and more skeptical than ever, nobody merely takes a marketing claim or a sponsor message at face value anymore. Instead, they look to the experiences and opinions of others. This is known as social proof. It plays a critical role in shaping consumer behavior and is a powerful tool in email marketing. Understanding how to effectively leverage social proof in your email campaigns can significantly boost engagement, increase conversions, and build trust with your audience.

The Importance of Fonts in Email Marketing

Written by Tanya Tarasenko

Email marketing is an important growth channel for any business to reach its audience. The design of your emails has a significant impact on your results. Fonts are one of the most important design elements that can help you improve the readability of your emails, strengthen your brand identity, and guide reader’s attention to critical parts of your message, ultimately driving conversions.

The Power of Email Localization in Global Marketing

Written by Tanya Tarasenko

The global marketplace is a complex ecosystem, and no brand can hope to thrive if its messaging fails to resonate with its diverse customer base around the world. Many companies attempt to overcome this barrier by translating their content, in an effort to reach as many international customers as possible. But true engagement entails something more than just the simple translation of words. This is where email localization comes in. It is the process of translating not just the language, but the entire content experience, to increase its affinity and engagement with the local audience. Here’s why email localization is key to your global marketing strategy and how to implement it effectively.

Author: Tanya Tarasenko