How to Get to the Inbox in Outlook: Best Email Deliverability Practices and Solutions

Being able to send your emails from your email system to the inbox – instead of the junk folder – is not only important but a key factor in effective business communication. Products such as Microsoft Outlook are equipped with complex systems to avoid unwanted emails, and they analyze a large number of factors such as sender credibility, content relevance, and user interaction.

GIFs in Your Inbox: Sparking Dynamic Conversations with Animated Emails

Written by Tanya Tarasenko

Animated GIFs can become of even more reach and influence in the world of digital marketing where email remains one of the most direct and impactful means of communication. Let’s look into email GIFs from all sides – what exactly is an animated GIF, why to use it in emails, how to do it properly, what is the best email GIF size, and which aspects to keep in mind when it comes to email design and delivering animated GIFs within your email marketing strategy.

Streamlined Inbox: What’s New in Apple Mail from iOS 18 Preview

Written by Tanya Tarasenko

Apple has announced a huge update of Apple Mail in iOS 18, with a bunch of exciting new features that are designed to give users a more immersive experience and add a greater sense of control over the pre-existing app. We’ll take a look at the highlights of this overhaul and its implications.

Understanding Email Queuing: Why Your Gmail Messages Get Stuck and How to Resolve It

Written by Tanya Tarasenko

Queuing is when you send an email, but it doesn’t arrive at the destination right away — instead, it ends up resting in a “sending queue”. While many email clients and services have acknowledged this issue, it isn’t exclusive to anyone; the question of why emails queue up, and what we can do when they do, is an important one. Given our tendency to rely on email for communication both in leisure and in employment, many of us depend on messages arriving on time.

Email Gamification: Igniting Interactive Adventures in Marketing

Written by Tanya Tarasenko

Email gamification applies game mechanics to an email marketing campaign to make it both more interactive and engaging. Employing the inherent human love of play and competition as a mechanism to drive engagement and marketing effectiveness, email gamification has emerged to envelop everything from interactive quizzes and spin-to-win wheels to virtual scratch cards.

Email Signature Design: Best Practices and Their Impact on Deliverability

Written by Tanya Tarasenko

These days, an email signature is a necessary component of professional life. A custom signature helps your branding, improves your credibility, and provides vital contact information for anyone receiving your emails. But what does good email branding and style look like? Can a bad signature hurt email deliverability? This guide will demystify everything you need to know to create a good email signature.

Preheader Text: The Key to Elevating Email Impact and Deliverability

Written by Tanya Tarasenko

When you send an email, you have a chance to make that message more effective and valuable to potential customers, subscribers, and readers by using a bit of space on the subject line, not necessarily as the subject line itself, but as preheader text – simply, before the header. The preheader text is that little bit of text that appears next to, or as an extension of, your subject line in a potential subscriber’s email inbox.

The Impact of Dynamic Content in Email Marketing

Written by Tanya Tarasenko

A dynamic content approach reflects the challenges that marketers face in this ever-shifting world of email marketing, employing user data to create ultimately successful opportunities. Utilizing user data to build email subscriber campaign activity, and dynamic content in email marketing can be a revolutionary strategy if implemented properly. It involves combining individual subscriber data and behavior into building an email campaign where every bit of content, from emails’ subject lines to images, is designed particularly for each subscriber.

Unlock the Full Potential of Email Marketing Through Hyper-Personalization

Written by Tanya Tarasenko

Hyper-personalization in the email could be the peak of targeted marketing yet, via the use of complex algorithms, it moves a step beyond the well-known examples of personalization (such as simply including the customer’s name in an email), focusing instead on individuals’ behavior, preferences and histories to create highly relevant and engaging communications.

10 Pro Email Marketing Tips for Better Engagement

Written by Tanya Tarasenko

Navigating the ever-changing world of email marketing requires a deep understanding of how to effectively communicate with your audience. Successful email marketing is truly an art that combines strategy, creativity, and technical expertise. Let’s get into some interesting essentials in email marketing tips selected to increase your campaigns’ effectiveness and engagement levels.

Author: Tanya Tarasenko