Email Marketing Trends in 2025: What to Expect and How to Stay Ahead

The world of email marketing is changing faster than ever, and marketers are keeping up with some key new trends. In 2025, there are a few things we can count on to transform the way businesses connect with their audiences, and marketers will need to keep a close eye on what’s evolving if they want to stay ahead of the curve and take advantage of the opportunities to capture leads. Let’s take a quick look at the five most anticipated email marketing trends to hit in 2025.

Email Customer Journey: How to Map, Automate, and Optimize Your Email Marketing Strategy

Written by Tanya Tarasenko

In the world of always-connected businesses and consumers, the customer journey is the pivot around which marketing campaigns turn. When it comes to sending direct and personalized messages, email marketing is one of the most effective ways to map and optimize the customer journey. Knowing how to create an email journey map can help a business nurture leads, retain customers, and improve the customer experience. This article dives into the intricacies of the email marketing customer journey, exploring how to create an effective email journey map and utilize automation to boost results.

Resending Emails: Boost Engagement and Recover Missed Opportunities in Business

Written by Tanya Tarasenko

Today, with the speed at which email marketing campaigns run and the competition email messages face in cluttered inboxes, resending email is a strategy that can truly help your business make the most of every opportunity and the best of every message. However, it’s surprising how many businesses fail to take advantage of resending emails to improve engagement, reclaim missed opportunities, and increase conversions. In this post, we’ll discuss how to make resending email work for you, best practices for implementing this strategy, and common mistakes to avoid.

Email Accessibility Uncovered: Best Practices for ADA Compliance and Inclusive Email Design

Written by Tanya Tarasenko

Email marketing remains one of the most powerful tools for business, so it’s important that your emails are accessible to everyone – including people with disabilities. As the concept of inclusivity becomes more widespread, creating ADA-compliant emails is no longer a marketing trend – it’s a necessity. Providing accessible emails not only widens your audience, it also helps you adhere to legal requirements such as the Americans with Disabilities Act (ADA). In this article, we’ll walk you through email accessibility, best practices, and how to achieve compliance with current standards.

Email Etiquette: Rules for Professional and Personal Communication

Written by Tanya Tarasenko

Email is still one of the most powerful tools for professional and personal communication in the modern world. Whatever the nature of the person you email, whether it’s a colleague, a client, or a friend, understanding proper email etiquette can help you get your message across in a clear, respectful, and professional way, leaving a good impression and avoiding misunderstandings.

Audio in Emails: Engage, Personalize, and Stand Out

Written by Tanya Tarasenko

With email marketing, it’s harder than ever to cut through the noise of a crowded inbox. Stunning visuals and persuasive copy are critical aspects of a successful email, but they aren’t the only tools you have at your disposal. By incorporating audio into your email content, you can improve overall user experience, deepen engagement, and differentiate your message. But when you’re ready to try this experimental approach, it’s important to understand the technicalities behind it. How does audio affect deliverability? What about compliance and user experience? Let’s find out.

CTAs in Email Marketing: From Click to Conversion

Written by Tanya Tarasenko

A call to action (CTA) is the key part of an email that converts passive readers into active participants – to encourage them to click, subscribe, buy, or find out more. CTAs are the secret weapon in getting higher click-through rates and conversions. This comprehensive guide will walk you through the strategies for crafting high-performing CTAs, from the copy itself to the visual design, helping you maximize your email marketing efforts.

Video in Email Marketing: Advantages, Challenges, and Integration Tips

Written by Tanya Tarasenko

As marketing grows more and more digital and complex, there is no question that videos are currently one of the most powerful forms of content to use. They are capable of telling an engaging story and passing along information in a short amount of time. Due to this versatility, they can be used across many types of marketing, such as email marketing. In this guide, we’ll lay out the benefits of using video in emails, talk about the challenges of adding them to the emails, and take you through a step-by-step guide to embedding videos in your emails.

How to Monetize Your Email Marketing: Effective Ways to Earn Money by Sending Emails

Written by Tanya Tarasenko

Email marketing has been the foundation of digital marketing for a long time. It’s a channel that gives you the power to connect with an audience directly, and the promise of profit is what makes it so attractive. Are you wondering: how to make money sending emails? How do I monetize my newsletter? How to turn an email list into money? Let’s find out!

Maximize Back-to-School Email Campaigns: Strategies and Tips

Written by Tanya Tarasenko

With the back-to-school season coming up, the possibilities are endless for email marketers to capitalize on this stellar opportunity to connect with customers, build brand awareness, build loyalty, and increase sales. This period is not just about selling school supplies; it’s about tapping into the collective mindset of preparation, excitement, and new beginnings that families, students, and educators experience. By implementing targeted strategies and creative approaches, brands can effectively capture the attention of parents, students, and educators alike.

Author: Tanya Tarasenko