Sunset Policy in Email Marketing: The Smart Way to Clean Your List

In email marketing, engagement is everything. If your emails land in inboxes but never get opened, you’re not just wasting effort — you’re actively harming your sender reputation. That’s where a sunset policy comes in. A well-executed email sunset policy helps brands maintain high deliverability rates, optimize engagement, and clean up inactive subscribers without unnecessary risk.

How to Craft High-Converting Link Building Emails: Templates + Tips

Written by Tanya Tarasenko

Link building is still one of the most powerful strategies in SEO, but let’s be real — sending outreach emails can feel like shouting into the void. With inboxes overflowing and people becoming immune to generic pitches, how do you craft an email that actually gets a response?

Email Recency: How It Drives Engagement and Boosts RFM Scores

Written by Tanya Tarasenko

In email marketing, success hinges on one key factor: engagement. If your subscribers are active, opening emails, and clicking links, your campaigns thrive. But if they aren’t? Your efforts can quickly turn into a black hole of wasted time and resources. One of the most critical (and often overlooked) metrics that determines engagement is recency— a core component of the RFM model (Recency, Frequency, Monetary).

Sustainable Email Marketing: How to Go Green Without Losing Impact

Written by Tanya Tarasenko

Email marketing is one of the most powerful tools for businesses, but have you ever considered its environmental impact? While digital marketing seems “clean” compared to print, emails still consume energy — especially when sent in bulk. Every email requires data storage, transmission, and processing, all of which contribute to carbon emissions.

Why Email Open Rates Are No Longer a Reliable Metric (And What to Track Instead)

Written by Tanya Tarasenko

For years, email marketers have obsessed over open rates. “What’s a good open rate for emails?” and “How can I increase my email open rate?” were the golden questions. But here’s the reality: open rates are no longer a reliable way to measure email marketing success.

The Powerful Connection Between SEO and Email Marketing: How to Maximize Both

Written by Tanya Tarasenko

Many marketers think of SEO (Search Engine Optimization) and email marketing as separate strategies. One is about optimizing content for search engines; the other is about reaching people directly through their inboxes. However, SEO and email marketing are more connected than you might think. When used together, these two strategies can boost traffic, improve engagement, and increase conversions.

Response Time: The Key to Efficient Communication

Written by Tanya Tarasenko

Let’s face it – not everyone has email response time under control. We’ve all experienced that nagging feeling of waiting for an email reply that just doesn’t come. So how do you ensure you’re on top of things? Let’s explore the key factors behind email response time and how you can improve it without losing your sanity.

Best Email Clients for Every Platform

Written by Tanya Tarasenko

Working with professional emails, keeping up with personal commitments, and managing your inbox can feel like a full-time job. That’s where email clients come into play. A great email client does more than just send and receive emails — it can simplify your entire workflow. But with so many options, which one should you choose?

Email Autoresponder: Does it Actually Save Your Time?

Written by Tanya Tarasenko

Managing emails can be overwhelming, especially when you’re trying to keep up with leads, customers, and hundreds of other important things. That’s where an email autoresponder comes in — a tool designed to send pre-set responses.

How to Manage and Merge Multiple SPF Records

Written by Tanya Tarasenko

If you’re responsible for managing email domains, you’ve likely come across the need to work with SPF records. Email authentication can cause a lot of stress, especially when dealing with multiple services that send emails on your domain’s behalf. One question pops up time and again: can you have multiple SPF records for one domain? The short answer: no, and here’s why.

Author: Tanya Tarasenko