Gmail’s Promotions Tab: How It Works and How to Avoid Emails Going There

Gmail is the world’s most popular email service, but the introduction of the “Promotions” tab in 2013 was some sort of a game-changer for many businesses and overall users. If you’ve ever found your important marketing emails buried under piles of promotional offers, you’ve probably wondered how to prevent your emails from landing there. For marketers, this means learning how to navigate the system. For users, it involves taking the necessary steps to ensure important emails show up in your “Primary” tab. Let’s go through several effective strategies to stop your emails from going to the Promotions tab in Gmail and how to manage the Promotions tab altogether.

Email Marketing with ChatGPT: AI-Powered Prompts to Create Engaging Emails Effortlessly

Written by Tanya Tarasenko

Email marketing is often considered one of the best tools in the digital marketing world. Yet, for it to be effective, you have to have your creativity and spend your time and efforts perfectly understanding what your audience might need. Now, you can use a powerful tool, an AI-powered ChatGPT system created by OpenAI, to complete the automation of your email marketing campaigns, save your time, and have a personalized approach for your audience. In this article, we will study deeply how you can use ChatGPT for email marketing, and review the best prompts and ways to enhance your strategy.

Google Announces New Gmail Security: A Quick Overview

Written by Tanya Tarasenko

Google announced that the security of Gmail will be increased to provide better protection for its millions of users all around the world as of October 15th. As hackers improve their skills and become more dangerous, Google continues to prioritize security and privacy in its suite of products, ensuring that users’ data remains safe.

SaaS Email Onboarding: Best Practices and Sequence Example

Written by Tanya Tarasenko

When it comes to Software as a Service (SaaS), the onboarding process is crucial. It’s your chance to make a great first impression, bring users along with you, and ultimately help them succeed with your product. A successful SaaS onboarding email sequence can result in better retention, higher customer satisfaction, and long-term engagement. However, executing this smoothly takes strategy, clarity, and personalization.

Email Marketing Trends in 2025: What to Expect and How to Stay Ahead

Written by Tanya Tarasenko

The world of email marketing is changing faster than ever, and marketers are keeping up with some key new trends. In 2025, there are a few things we can count on to transform the way businesses connect with their audiences, and marketers will need to keep a close eye on what’s evolving if they want to stay ahead of the curve and take advantage of the opportunities to capture leads. Let’s take a quick look at the five most anticipated email marketing trends to hit in 2025.

Email Customer Journey: How to Map, Automate, and Optimize Your Email Marketing Strategy

Written by Tanya Tarasenko

In the world of always-connected businesses and consumers, the customer journey is the pivot around which marketing campaigns turn. When it comes to sending direct and personalized messages, email marketing is one of the most effective ways to map and optimize the customer journey. Knowing how to create an email journey map can help a business nurture leads, retain customers, and improve the customer experience. This article dives into the intricacies of the email marketing customer journey, exploring how to create an effective email journey map and utilize automation to boost results.

Resending Emails: Boost Engagement and Recover Missed Opportunities in Business

Written by Tanya Tarasenko

Today, with the speed at which email marketing campaigns run and the competition email messages face in cluttered inboxes, resending email is a strategy that can truly help your business make the most of every opportunity and the best of every message. However, it’s surprising how many businesses fail to take advantage of resending emails to improve engagement, reclaim missed opportunities, and increase conversions. In this post, we’ll discuss how to make resending email work for you, best practices for implementing this strategy, and common mistakes to avoid.

Email Accessibility Uncovered: Best Practices for ADA Compliance and Inclusive Email Design

Written by Tanya Tarasenko

Email marketing remains one of the most powerful tools for business, so it’s important that your emails are accessible to everyone – including people with disabilities. As the concept of inclusivity becomes more widespread, creating ADA-compliant emails is no longer a marketing trend – it’s a necessity. Providing accessible emails not only widens your audience, it also helps you adhere to legal requirements such as the Americans with Disabilities Act (ADA). In this article, we’ll walk you through email accessibility, best practices, and how to achieve compliance with current standards.

Email Etiquette: Rules for Professional and Personal Communication

Written by Tanya Tarasenko

Email is still one of the most powerful tools for professional and personal communication in the modern world. Whatever the nature of the person you email, whether it’s a colleague, a client, or a friend, understanding proper email etiquette can help you get your message across in a clear, respectful, and professional way, leaving a good impression and avoiding misunderstandings.

Audio in Emails: Engage, Personalize, and Stand Out

Written by Tanya Tarasenko

With email marketing, it’s harder than ever to cut through the noise of a crowded inbox. Stunning visuals and persuasive copy are critical aspects of a successful email, but they aren’t the only tools you have at your disposal. By incorporating audio into your email content, you can improve overall user experience, deepen engagement, and differentiate your message. But when you’re ready to try this experimental approach, it’s important to understand the technicalities behind it. How does audio affect deliverability? What about compliance and user experience? Let’s find out.

Author: Tanya Tarasenko