Written by Tanya Tarasenko
If you’re on a mission to reach a potential client, one key piece of information stands between you and that connection: their email address. The challenge? You don’t want to (or can’t) pay for it.
Written by Tanya Tarasenko
People don’t go to their inbox looking for health advice, but that doesn’t mean email isn’t one of the most effective tools healthcare providers have. Whether you’re a doctor running your own practice, part of a hospital team, or working in medical devices, healthcare email marketing is one of the simplest ways to stay connected, build trust, and keep patients informed.
Written by Tanya Tarasenko
Getting someone to buy from you once is great. But you know what’s better? Keeping them around, coming back, telling their friends, growing with your brand. That’s the heart of lifecycle marketing.
Unlike traditional campaigns that just blast the same message to everyone, lifecycle marketing is about timing, context, and relevance. It’s about talking to people differently based on where they are in their relationship with you. And yeah, it works really well.
Written by Tanya Tarasenko
You’ve probably seen it in your inbox more times than you can count — an email from “noreply@something.com” with a line at the bottom that says, “Do not reply to this email.” It might be a receipt, a shipping update, or a notification. It looks official, automated, and, let’s be honest, kind of cold.
Written by Tanya Tarasenko
Few technologies are as essential and often misunderstood as IMAP. If you’ve ever wondered what IMAP is or what IMAP does, you’re not alone. This protocol is very important in terms of how email works, making it possible to access your messages across multiple devices seamlessly. In this article, we’ll unpack everything from IMAP server meaning to how the IMAP protocol actually functions.
Written by Tanya Tarasenko
You’ve applied for a job, spoken to a recruiter, maybe even had a promising interview, now what? The ball’s in your court to follow up. But writing the perfect follow-up email to a recruiter is a balancing act: you want to stay top of mind without coming across as impatient.
Written by Tanya Tarasenko
LinkedIn stands out as a goldmine for professional networking and B2B communication. But what many businesses overlook is its incredible potential as a tool for email marketing. When done right, combining LinkedIn email marketing with traditional campaigns can boost your open rates, engagement, and conversions.
Written by Tanya Tarasenko
If you’re diving into email marketing, you’ve probably heard the term “email marketing funnel”. But what does it actually mean, and why should you care? An email marketing funnel is your roadmap for turning leads into customers through a carefully structured email sequence. It’s not just about sending random emails, but rather creating a path that guides your audience from the moment they sign up to when they finally make a purchase.
In this guide, we’ll break down what an email marketing funnel is, how it works, and how you can create one that brings real results.
Written by Tanya Tarasenko
Ever wanted to shout your message from the rooftops and have hundreds or thousands of people hear it all at once? That’s basically what a broadcast email does, but with way more style and zero noise complaints.
Whether launching a new product, promoting a special deal, or just keeping your audience in the loop, a good email broadcast lets you reach everyone on your list with a single, well-crafted message.
Written by Tanya Tarasenko
Asking for reviews can feel awkward, but it shouldn’t. With the right review email template, you can collect powerful feedback, boost your online reputation, and build trust with future customers. Let’s not waste our time and dive in!