Why Forwarding Emails Breaks Formatting and Causes Duplication (and How to Fix It)

Forwarding an email seems like one of the simplest actions you can take in your inbox. Just click Forward, add a recipient, and hit Send. But beneath that familiar action lies a surprisingly complex process involving HTML code, authentication headers, and multiple server interactions. This process can easily distort your email’s layout, create duplicates, or harm your deliverability without you realizing it.

Apple Branded Mail Setup Explained: Secure Your Domain and Boost Trust with DMARC

Written by Tanya Tarasenko

In the world of email deliverability and brand trust, seeing your logo next to your email in a recipient’s inbox is powerful. With the Apple Business Connect branded-mail feature, your business can display its verified logo alongside emails sent to users of the Apple Mail client. This elevates brand recognition, builds trust, and requires strong email authentication, especially a correct implementation of DMARC.

Email Hacked and Sending Spam? Recover Your Account and Restore Trust

Written by Tanya Tarasenko

Our email inbox often acts as the hub of our online lives: financial alerts, social accounts, work communications, and personal correspondence. When your email account is compromised (or worse, a hacker takes control and it begins sending spam), the damage can ripple far beyond just that one service. It can impact your identity, finances, professional reputation, and the trust of your contacts.

Happy Thanksgiving Email Templates: How to Thank, Connect, and Convert

Written by Tanya Tarasenko

Thanksgiving presents a unique opportunity for marketers to connect with their audience, express genuine gratitude, and set the strong tone for the holiday season ahead. A well-crafted thanksgiving newsletter can nurture relationships, boost engagement, and even drive sales, if done with authenticity and care. This article will guide you through creating memorable campaigns. Let’s dive in.

Cyber Security Awareness Month: Is Your Domain Protected from Threats?

Written by Tanya Tarasenko

Every October, the world comes together to observe Cyber Security Awareness Month — a global initiative aimed at promoting stronger cybersecurity awareness and empowering individuals and organizations to protect their digital lives. In an era defined by constant connectivity, social engineering scams, and rising ransomware attacks, this month serves as a vital reminder: security awareness is essential.

How to Spot a Phishing Email: 5 Clear Warning Signs

Written by Tanya Tarasenko

In an age where cyberattacks are becoming more creative and targeted, understanding the signs of phishing email attempts is essential. Scammers often masquerade as trusted services, financial institutions, or colleagues, hoping to trick people into giving up sensitive data like login credentials, financial information, or personal identity details. Recognizing phishing warning signs early can save you from serious security breaches. In this article, we explore 5 warning signs of a phishing email that you can use as a checklist to protect yourself.

UGC Email Strategy: How to Collect, Pitch, and Showcase Authentic User Content in Your Campaigns

Written by Tanya Tarasenko

Consumers are increasingly skeptical of polished ads and gimmicky messaging, but they trust peer voices. This is precisely why user-generated content (UGC) has become such a powerful marketing lever. But many brands assume that UGC belongs strictly on social media. The reality? UGC and email marketing can be a potent combination.

Birthday Email Marketing: Turn Every Customer’s Special Day into Loyalty

Written by Tanya Tarasenko

A happy birthday email is more than just a kind gesture; it’s one of the most effective and emotionally resonant marketing tools brands can use. In the world of customer retention, personalization is king, and few opportunities are as personal as a birthday. Done right, birthday emails can spark genuine delight, strengthen loyalty, and even drive substantial revenue through thoughtful offers or discounts.

Bottom Line Up Front (BLUF) in Email Marketing: How to Win Attention in Seconds

Written by Tanya Tarasenko

In the inbox, time is scarce and competition is brutal. Every email fights against hundreds of others for just a few seconds of attention. That’s why clarity and immediacy are more valuable than ever. Enter BLUF — Bottom Line Up Front, a communication strategy that places the key message right at the beginning.

How to Write the Perfect Product Launch Email (With Templates & Examples)

Written by Tanya Tarasenko

When it comes to capturing attention and driving conversions, few marketing tools are as powerful as a well-crafted product launch email. Whether you’re introducing a new SaaS feature, unveiling the latest fashion line, or teasing a book release, the right launch email can spark excitement, build anticipation, and turn curious subscribers into loyal customers.

Author: Tanya Tarasenko