Author: Tanya Tarasenko
HTML Email Best Practices: Design, Code, and Deliverability
Written by Tanya Tarasenko
HTML emails can be powerful, visually engaging, interactive, and conversion-driven. But they can also break, land in spam, or render inconsistently if built carelessly. After years of working with email marketers, developers, and deliverability teams, I’ve seen one consistent pattern: beautiful design means nothing if the email doesn’t reach the inbox or render correctly.
AI Summaries in Email: Strategies for Gmail and Apple Mail
Written by Tanya Tarasenko
Over the past year, I’ve watched inbox experiences change more dramatically than at any point in the last decade. What used to be a competition between subject lines and preheaders has evolved into something more complex: AI-generated summaries that shape what subscribers see before (and even after) opening an email.
What Is Targeted Email Marketing? A Guide for Email Marketers
Written by Tanya Tarasenko
Targeted email marketing is no longer a “nice-to-have” tactic, it’s the foundation of modern lifecycle communication. Over the years, I’ve noticed that the campaigns delivering the highest engagement rarely rely on clever subject lines alone. They succeed because the message, timing, and audience alignment feel intentional.
How to Send Mass Email in Outlook: A Practical Step-by-Step Guide
Written by Tanya Tarasenko
Email remains one of the most effective communication channels for announcements, newsletters, internal updates, and client outreach. Yet many people still struggle with how to send mass email in Outlook without creating spammy experiences, exposing recipient addresses, or damaging deliverability.
Does Gmail Unsubscribe Work? Implications for Marketers & Deliverability
Written by Tanya Tarasenko
What is Gmail’s automatic unsubscribe? Discover how to unsubscribe from emails Gmail shows, how the Gmail unsubscribe button works, and what it means for senders.
MX Backup Explained: Pros, Cons, and Best Practices
Written by Tanya Tarasenko
Email is one of the most business-critical communication channels. When incoming mail fails, the consequences can include lost leads, missed support requests, and damaged credibility. A backup MX strategy helps protect against these risks by ensuring emails are still accepted even when your primary mail server becomes unavailable.
Nostalgia in Marketing: How Brands Use Emotional Memory in Email
Written by Tanya Tarasenko
Nostalgia marketing taps into memories, feelings, and cultural moments that make people feel safe, understood, and emotionally connected.
In times of information overload, consumers don’t just respond to features or discounts, they respond to feelings. That’s where nostalgia in marketing shines. Email campaigns that reference shared memories, familiar visuals, or emotional “throwbacks” can instantly create warmth, trust, and higher engagement.
International Women’s Day Email Campaigns: Ideas, Colors, Messages & Subject Lines
Written by Tanya Tarasenko
International Women’s Day (March 8) is not just another seasonal campaign on the marketing calendar. It’s a moment that invites brands to speak thoughtfully, show values, and build a real emotional connection with their audience. When done right, an International Women’s Day email campaign doesn’t feel like a promotion, but like recognition.
Spam Sign-ups Explained: Protect Your Email List and Deliverability
Written by Tanya Tarasenko
Email marketing success starts with one thing: a healthy, high-quality email list. But what happens when that list becomes contaminated with fake subscribers, bots, or malicious sign-ups?
That’s where spam sign-ups come in, and they’re one of the most dangerous (and underestimated) threats to your deliverability, sender reputation, and campaign performance.
Email Throttling Explained: Why It Happens and How to Prevent It
Written by Tanya Tarasenko
Email deliverability challenges are not always caused by spam filters or technical errors. In many cases, messages fail to arrive on time simply because they are being slowed down by the receiving server. This process is known as email throttling, and it is one of the most common reasons email campaigns experience unexpected delivery delays.