Zimetrics

Data, Digital & AI Services Provider

Discover how GlockApps resolved email deliverability challenges of Data, Digital & AI Services company Zimetrics, which serves leading global enterprises and innovative start-ups across Healthcare & Life Sciences, Media & AdTech, FinTech & Insurance, Automotive, and Manufacturing.

Founded 2015

Pune, Maharashtra, India

B2B

Introduction

As a provider of niche technology services and solutions focused on Data, AI, and Digital, Zimetrics empowers enterprises to harness the vast economic potential and transformational business value of data from machines, systems, connected devices, and human-generated content.

Built on the founding principles of Integrity, Intellect & Ingenuity, Zimetrics places these values at the core of their value system, engineering expertise, and organizational behavior. Zimetrics are problem solvers, innovators & needle movers.

As the company proudly states, it challenges status-quo and conventional wisdom, believing in possibilities over the impossible. This mindset is reflected in every interaction, so customers can expect to fully experience this in all interactions with Zimetrics and their proud team – Zeemers.

Data, Digital & AI Services Company Zimetrics Solved Email Deliverability and Authentication Issues with GlockApps

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results in numbers

Improved inbox placement and increased open rates after implementing the fixes suggested by GlockApps

CHALLENGE

Searching for a Solution to Fix Email Deliverability Issues: Zimetrics Journey

Zimetrics faced critical email deliverability challenges that impacted their lead generation and qualifying efforts. The Senior Sales Development Representative, responsible for strategic prospecting cold outreach and campaign performance analysis, found a solution with GlockApps after trying various fixes.

The company faced obstacles in its email marketing such as:

Poor inbox placement and low open rates despite an engaged recipient base
Emails landing in spam or promotions tabs, significantly affecting campaigns' performance
A lack of clear indicators (e.g., blocklisting or suspicious content) to diagnose the problem, so they needed to dig deeper

SOLUTION

Easy GlockApps Integration for In-depth Diagnostics to Pinpoint the Issues Cause

The company utilized Inbox Insight, Uptime Monitor tools, Consulting services and found the implementation process very easy.

Key criteria for choosing GlockApps:

Accuracy
Comprehensive reporting
User-friendly interface
Cost-effectiveness

What GlockApps revealed and solved

Inbox Placement & Spam Testing

Testing their emails across multiple providers (Gmail, Yahoo, Outlook, etc.) with GlockApps, Zimetrics got a complete picture of their final email placement – in the Inbox, Promotions, or Spam folder.

It helped them identify that 42% of their emails were being misclassified, primarily because of the sender reputation and content triggers they hadn’t previously considered.

Authentication Issues (SPF, DKIM, and DMARC)

GlockApps test results flagged that DMARC records were incomplete, even though SPF and DKIM were set up. The DMARC policy wasn’t properly enforced, leading to decreased email credibility.

GlockApps offered actionable insights on adjusting the DNS records to align SPF, DKIM, and DMARC, which almost immediately boosted Zimetrics sender reputation.

Blocklisting Check

A shared IP address was discovered on a blocklist. GlockApps' automated checks across 50+ blocklists enabled Zimetrics to resolve the issue swiftly.

Content Analysis

GlockApps email content analysis highlighted problematic keywords and phrases flagged by spam filters. After tweaking the content and tone of their emails, Zimetrics saw improved placement in primary inboxes.

Results

Inbox placement increased by 30% after implementing the suggested fixes
Open rates improved by 25%, meaning more of the company audience was finally seeing the emails they’d worked so hard to create
Long-term deliverability became more stable due to ongoing monitoring and
reputation management

Zimetrics noted the quality of GlockApps' diagnostics and the help they provided in identifying the exact cause of the email deliverability issues and suggesting specific actions to fix them.

GlockApps provides in-depth diagnostics to help pinpoint the exact cause and provides specific actions to resolve it. It goes beyond surface-level checks and really dives into technical details like DNS settings, content triggers, and blacklist monitoring.