Pilothouse

Digital marketing agency focused on driving first and repeat purchases for DTC brands

Discover how GlockApps helped detect and solve email deliverability challenges and increase revenue for Pilothouse, a leading digital marketing agency, focused on driving first and repeat purchases for DTC brands.

Founded 2019

Victoria, BC, Canada

B2B

Introduction

Pilothouse, a full-service digital marketing agency based in Victoria, BC, Canada, specializes in driving first and repeat purchases for DTC brands. Founded in 2019, the agency has created over 200 jobs and delivered over $500M in value for its clients by fostering partnerships built on collaboration, transparency, and shared goals.

Focused on boosting lead generation, maximizing ROI, and optimizing sales and marketing campaigns, Pilothouse’s mission is to align client success with their team’s performance through innovative strategies, top-line revenue growth, efficiency through profit margins, and team motivation via aligned incentives.

Digital Marketing Agency Pilothouse Overcame Deliverability Issues with GlockApps

Ready to Improve Your Email Performance?

Begin Your Journey Today With 2 Free Tests

results in numbers

Pilothouse achieved impressive results with improved email deliverability and authentication:

Sender Configurations: Klaviyo, dedicated IP.

CHALLENGE

Searching for Email Deliverability Testing Solution: Pilothouse Journey

Pilothouse aims to ensure its email marketing campaigns consistently achieve high deliverability rates to maintain strong engagement with its audience. They focus on leveraging accurate data to refine segmentation and deployment tactics, ultimately driving higher revenue and enhancing customer retention for their DTC clients.

As a fast-growing agency, Pilothouse needed a reliable solution to monitor and improve email delivery for multiple clients. Navigating complex changes in the inboxes of major providers such as Gmail and Yahoo posed additional challenges. The team required a tool that could confirm or deny trends in metrics such as open rates, click-through rates, and spam complaints.

SOLUTION

Experience in Using Inbox Insight and DMARC Analyzer tools

Services Provided:

Pilothouse implemented GlockApps’ Inbox Insight and DMARC Analyzer tools to address their deliverability issues. As the marketing agency noted, these tools provided them with comprehensive reporting, a user-friendly interface, and support for multiple clients – all within a cost-effective package.

How GlockApps helped:

Jordan Gordon, Pilothouse’s Head of Email & Customer Retention, shared his key findings: “GlockApps is an excellent tool to confirm or deny trends we're seeing in open rate, click rate, spam complaint rate, etc. This helps us course correct by adjusting segmentation & deployment tactics before we run afoul of inboxing providers. Ultimately, over the full annual and business cycle this means more repeat buyer revenue by allowing us to push harder and ensuring less rewarm time.”

Results

Turning Insights into Action – Action into Growth

Here are some Pilothouse’s results in numbers:

Sender Configurations: Klaviyo, dedicated IP.

Q1-2024

Emails Sent: 1,732,675
Open rate: 28%
Gmail Campaign Unique CTR: 0.54%
Gmail Bounce Rate: 0.23%
Klaviyo Spam Complaint Rate: 0.13%

PLAN

Implement GlockApps as part of a broader strategy to improve audience management:
Use GlockApps on every deployment for 1 month during core rewarm, then weekly to trend inboxing rate.
Target improvements to Gmail, the brands #1 inbox provider.
Tighten the audience significantly. Test 3 new engagement windows (30, 60, 90), cleaning bot clickers, spam complainers, recent bouncers. Send to Apple Privacy Openers separately.
Test inboxing separately for buyers vs. prospects to understand how hard we can push buyers in Q4.
Find optimal window for different send frequencies over Q2 and Q3.
Ramp up deployments approximately 2x in Q4.
Use GlockApps daily to select and adjust the audience during critical days of BFCM based on yesterday's message results.
Smash.

Q4-2024
Emails Sent: 5,103,034
Open rate: 51%
Gmail Campaign Unique CTR: 1.36%
Gmail Bounce Rate: 0.04%
Klaviyo Spam Complaint Rate: 0.01%

Regular deliverability testing and authentication monitoring led to transformative results:
It enabled Pilothouse to confirm or deny trends in key email metrics for timely course corrections in segmentation and deployment strategies.
Improved email performance resulted in reduced rewarm times and more repeat buyer revenue, allowing the agency to confidently scale campaigns.
The implementation of GlockApps helped to navigate the industry changes introduced by the major providers in 2024, allowing Pilothouse to easily adapt and stay one step ahead.

Advice to others: “If you want a cost-effective way to go from zero to significant inboxing information, GlockApps will get you there fast.”

We would have had difficulty navigating the 2024 inboxing changes from Gmail or Yahoo without GlockApps. We see many brands still are running at massive engagement deficits as a result of these changes. If you're one of these brands, GlockApps will help.