On World Marketing Day, GlockApps hosted a special live webinar with deliverability expert Pierre Pignault. This session focused on the latest changes in how mailbox providers evaluate your emails and what senders need to do in 2025 to consistently land in the inbox.
 
Speaker: Pierre Pignault, CEO of MailSoar.
 
What You'll Learn:
 

• The fundamentals of email deliverability like authentication (SPF, DKIM, DMARC), permission-based emailing, bounce handling, and subdomain configuration
• The real factors affecting inbox placement this year
• The biggest myths about content and spam filters
• Learn why audience segmentation is now the heart of any sustainable email program and how to use it to boost engagement and deliverability
• See a real-life example of how recovering deliverability looks from the sender side
  Essential tools for monitoring and diagnostics, like GlockApps, Google Postmaster, and others
• A 3-phase framework to recover and maintain strong deliverability
• Essential tools for reputation monitoring and diagnostics, like GlockApps, Google Postmaster, and others
• Trends for 2025: AI filtering, sunsetting strategies, and stricter compliance rules
• Q&A session
   
  This free webinar is ideal for email marketers, deliverability professionals, and marketing managers looking to improve email performance and engagement.