What is an Email Blacklist? A blacklist is a dynamic list of IP addresses that have been flagged for sending spam. Email service providers (ESPs), free mailbox providers, and anti-spam vendors use artificial intelligence from blacklists to protect their users from spam and other malicious activity. Your server IP address can be placed on a blacklist by: sending spam sending …
Many, if not every email marketer faced this problem. Spam filters seem to be a huge obstacle on the way to the recipient’s Inbox, but in fact, it is a natural element of the email delivery process. What are Spam filters? Spam filters are filters designed to sort emails according to certain criteria. When you send an email, spam filters …
When you hit “Send” in your email system or email service provider, your email is transmitted to the outgoing mail server and then to the mail server at the receiving ISP, which then decides what to do with your email based on the sending IP’s reputation, authentication, your sending practices, and recipient engagement. These factors directly influence whether or not …
In this post, I give a little bit of theory about email delivery so that you can get a general idea about email concepts, good and bad sending habits, and email spam checker tools you can use to monitor your reputation and deliverability and determine possible causes of deliverability issues if they happen.
In this tutorial, we provide tips on how to test each element of your email program in order to find and fix the cause of your deliverability issues, increase your Inbox placement, open rates, and drive your revenue. In the world of email marketing, deliverability is a priority. No email marketers want their emails to end up in the spam …
Email marketing is the most convenient means of reaching new and existing customers and subscribers throughout the year. Companies and online marketers can send email marketing campaigns to introduce their products and services, showcase new features, promote their blogs, and give exclusive offers to re-engage customers who haven’t been active in a while.
You spend a lot of time designing a beautiful branded email template, polishing up your email copy, and crafting a teasing and enticing subject line that should skyrocket your email open and click-through rate. But before pressing the Send button, did you think that your subscribers might not even get the opportunity to see your email?