{"id":141,"date":"2020-09-30T12:07:40","date_gmt":"2020-09-30T12:07:40","guid":{"rendered":"https:\/\/glockapps.com\/help\/?post_type=ht_kb&#038;p=141"},"modified":"2022-10-26T19:06:08","modified_gmt":"2022-10-26T19:06:08","slug":"recover-bad-domain-reputation","status":"publish","type":"ht_kb","link":"https:\/\/glockapps.com\/help\/art\/recover-bad-domain-reputation\/","title":{"rendered":"Is it possible to recover a bad domain reputation with Gmail?"},"content":{"rendered":"\n<p>It&#8217;s not easy to recover the domain reputation if you don&#8217;t change your data acquisition and sending practices. There is a lot of work you need to do to recover a bad domain reputation at Gmail, Hotmail or any other provider, in particular:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>make sure you are practicing good <a href=\"https:\/\/glockapps.com\/blog\/list-hygiene\/\" target=\"_blank\" rel=\"noreferrer noopener\">list hygiene<\/a>;<\/li><li>remove bad data from your list;<\/li><li>target the right people;<\/li><li>start with a low email volume and increase it slowly every time you have a decline in your reputation;<\/li><li>make sure you have SPF, <a href=\"https:\/\/glockapps.com\/blog\/what-is-dkim-dkim-checker\/\" target=\"_blank\" rel=\"noreferrer noopener\">DKIM<\/a>, and DMARC records set up on your domain;<\/li><li>make sure your legal messages pass the DMARC authentication.<\/li><\/ul>\n\n\n\n<p>It can take anywhere from 30 to 60 or 90 days. It depends on how bad the reputation was but you should start seeing an improvement in 30 days approximately.<\/p>\n\n\n\n<p><strong>Learn More:<\/strong> <\/p>\n\n\n\n<p><a href=\"https:\/\/glockapps.com\/tutorials\/restore-sender-reputation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>How to Restore Sender Reputation and Get out of the Spam Folder<\/strong><\/a><br><a href=\"http:\/\/Avoiding Gmail Spam After the Latest Security Update\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Avoiding Gmail Spam After the Latest Security Update<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s not easy to recover the domain reputation if you don&#8217;t change your data acquisition and sending practices. There is a lot of work you need to do to recover a bad domain reputation at Gmail, Hotmail or any other provider, in particular: make sure you are practicing good list&#8230;<\/p>\n","protected":false},"author":2,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[2],"ht-kb-tag":[50,52,51],"class_list":["post-141","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-inbox-insight","ht_kb_tag-domain-reputation","ht_kb_tag-recover-bad-reputation","ht_kb_tag-recover-reputation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to recover a bad domain reputation with Gmail?<\/title>\n<meta name=\"description\" content=\"To recover a bad domain reputation you need to follow the best email marketing practices in data acquisition and sending emails. 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