Deliverability to Verizon Addresses after Migration to AOL
When Verizon acquired AOL in June of 2015, they started gradually moving their email accounts ending in @verizon.net to AOL.
They required Verizon customers wishing to keep their @verizon.net email address to request the migration of their account to AOL.
Verizon customers who do not request migration to AOL will have their email accounts closed by April 28, 2017.
What It Means for Email Marketers
If your list has a great portion of @verizon.net email addresses, you can observe a heavy spike in your bounce rate after April 28. A bounce rate impacts your sender reputation and your ability to deliver emails to the Inbox.
With that said, read the recommendations below to reduce the impact of this change on your deliverability.
Recommendations for Email Marketers
– Move your @verizon.net recipients to a separate list and send them an email asking for their new email address (if they did not request migration to AOL) before April 28.
– Check your Verizon addresses for validity before broadcasting emails after April 28, 2017.
– Ensure bounces are being properly handled.
Deliverability to Verizon Addresses after Migration
Verizon once partnered with Yahoo!, allowing their customers to use Yahoo! Mail as their email portal. This means that after the Verizon email shutdown, customers with active @verizon.net addresses will either be using Yahoo! Mail or AOL Mail as their email provider.
Deliverability to @verizon.net addresses will be impacted by which email provider the customer is using. Email marketers will be able to identify which email portal a @verizon.net recipient is using by investigating the email header. If marketers have a deliverability issue at either provider, it will impact a portion of their @verizon.net emails. Check your GlockApps reports to monitor your deliverability to AOL and Yahoo mailbox providers.