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7 Best Email Practices that Drive Email Program Growth

Written by Julia G

Email Marketing is a highly effective digital marketing channel that helps companies connect to customers and promote their brands to increase sales. Here are 7 best email practices that marketing experts follow to grow and maximize their email program.

Do’s and Don’ts of Email Automation in 2021

Written by Julia G

Email automation is a way for business owners and email marketers to stay connected to their customers. Find out how to properly implement email automations, and what pitfalls you should avoid.

Ultimate Guide to Improving your Registration Rate

Written by Julia G

We at GlockApps prepared an ultimate guide on how you can easily increase your registration rate and build trust by sending emails to the subscribers’ Inbox.

Proactive Measures for Protecting Your Sender Reputation

Written by Julia G

To keep their computers, accounts, websites, and mailboxes safe and secure, Internet users apply firewalls, antivirus tools, and anti-spam filters. Companies selling goods online and running online services, use anti-fraud systems to prevent fraudulent orders, account creations, abuse, and misuse of their infrastructure. In 2020, the question of security in the computer space has become as vital as never before. …

How to Catch Spoofing Attack in 2021

Written by Julia G

It is hard to overestimate the need for cyber-security in 2021. Not only we live in a digitalized world, but we also live in the world of pandemics, hence, remote working all over the world. As people switched to their home computers, the question of security of every business became even more important and, at the same time, difficult to …

How to Increase Inbox Rate by Sending the Right Message to the Right Audience

Written by Julia G

When email marketers find out that they have deliverability issues, they ask a million questions: why did my open rate and click-trough rate drop? Why do my emails go to Spam? Why are my emails blocked or deferred? What did I do wrong, etc.? When such questions arise, we always recommend answering the two key questions: Who are you sending …

Automate Your Email Marketing and Sender Reputation Monitoring

Written by Julia G

According to Statista, in 2020, the number of global email users amounted to 4 billion and is set to grow to 4.6 billion users in 2025. That’s why a lot of businesses and organizations use email for communicating with their audience around the world, reaching out to clients and customers to advertise products, and build customer relationships. Like we are …

How Sender Reputation Impacts Inbox Placement

Written by Julia G

Email marketing and deliverability experts agree that sender reputation is the most important factor that determines where an email lands: Inbox or Spam. You start building your sender reputation from the point when you start sending email messages from the domain. And the way how you do it determines how good or bad the reputation will be. In this article, …

Why Every Business Needs DMARC

Written by Julia G

Cyber-threats in 2021 have reached shocking heights. There are numerous new phishing emails related to COVID-19. According to Verizon, 94% of malware is delivered by email, and remote working makes companies more vulnerable to security breaches than ever before. Knowing such statistics one could wonder why so many companies have not improved their email security with DMARC? Yet, according to …

Low Open Rate? How Email Testing and Uptime Monitoring Helps

Written by Julia G

Open rate and click rate are the main measures in email marketing. They allow senders to understand how successful their email campaigns are. After all, that’s what email marketing is all about – more clicks and more customers. It’s always distressing to see a decrease in email opens. While an occasional drop is not a catastrophe, an open rate decreasing …