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Author: Katherine Medina

Getting Started with GlockApps

Written by Katherine Medina

Equip yourself with the best tools to maximize your email marketing success. GlockApps has developed an all-in-one solution to help businesses and marketers identify and solve their email deliverability issues from start to finish. Do you know who is sending emails from your domain? Where do your emails land in your recipient’s mailbox? Is your domain blacklisted? Test, monitor, and …

How to protect your domain with DMARC using GlockApps

Written by Katherine Medina

How to Use DMARC Analyzer Email phishing and spoofing increased by 220% in 2021. Protect your brand from cyber attacks that could ruin your reputation and cost you thousands. DMARC was developed to assure SPF and DKIM alignment. It helps secure legitimate email senders and their recipients against email spoofing attacks. In order to protect your brand reputation and recipients, …

How to Monitor your IP Address, Email Authentication, and Website

Written by Katherine Medina

How to Set Up Uptime Monitoring Downtime is not a matter of ‘If,’ but a matter of ‘When.’ Any successful business cannot afford to disappoint its customers by not being aware of when its site is down.  GlockApps Uptime Monitor allows you to stay updated on the status of your IPs, domain authentication records, and website protocols at all times. …

What is DKIM – DKIM Checker

Written by Katherine Medina

The DKIM protocol, along with SPF, DMARC, and BIMI form the perfect ensemble for email security. Any one of those email authentication methods can safeguard your email server, but it would be limited and could result in expensive security breaches. The only way to ensure that your email servers are fully protected is to set up all 4 forms of …

What is Reverse DNS (rDNS)- Reverse DNS Lookup

Written by Katherine Medina

There are many ways to prevent spam, such as implementing SPF, DKIM, DMARC, and BIMI. But lesser-known forms of email authentication including reverse DNS (Domain Name System) are equally as important. So, what is reverse DNS or an rDNS lookup? Reverse DNS (rDNS) is essentially a reverse IP lookup. It is a type of email authentication that is used to …

How to Run an Email Deliverability Audit

Written by Katherine Medina

Email deliverability plays a massive role in your email marketing program. Every email that doesn’t reach your subscribers’ inboxes means fewer opens, clicks, and sales. In order to maximize your revenue from your email campaigns, you need to follow email deliverability best practices. You’ll improve the likelihood of email service providers delivering your messages to your customers’ inboxes if you …

9 Email List Management Best Practices

Written by Katherine Medina

Email list management is one of the most important aspects of a successful email marketing strategy. It can be hard to overestimate the importance of maintaining a healthy, clean, and relevant email list in digital marketing. When it comes to email list building, many email marketers are so preoccupied with increasing their list size that they pay little attention to …

Using Emojis in Email Marketing

Written by Katherine Medina

Emojis have taken the world by storm since their creation in the 1990s. Due to their mass adoption and popularity, it was only natural that smiley faces and other emoji graphics would make their way into email marketing. Read this article to discover how you can use emojis to benefit your email marketing program. Can You use Emojis in Email …

How to Check if Gmail is Blocking Emails

Written by Katherine Medina

Have you been running marketing campaigns and noticed that your email metrics have suddenly dropped? Chances are that your emails are being blocked by Gmail or being sent to the spam folder, preventing you from messaging Gmail users. But why is Gmail blocking your mail server when you’ve been following email deliverability best practices and the bulk sender guidelines? First, …

How to Grow Your Email List – 27 List Building Strategies

Written by Katherine Medina

There are infinite ways you can grow your email list. New ideas can pop up from one place to another. However, not all ideas for email list building will generate substantial gains for your list or benefit your marketing strategy. In order to have success with your email marketing program, you need to test various list-building strategies, eliminate those that …